Trends observed post removal of right side ads, how the change is impacting the organic search results, grab the takeaways from SMX West 2016 session, learn about the less explored AdWords Editor features and more in this Week’s PPC Edition.
Here’s a list of the top 10 PPC News of the last week:
1. Right Rail Ads Post Mortum – Two Weeks Later
Aaron Levy analyzes a week’s data and shares the trends post the removal of right rail ads. In continuation to the previous predictions made, here’s a look at how the change lived up to it.
2. The Best Hidden Features of the AdWords Editor
AdWords Editor since its release has simplified the work of many PPC specialists. Of the many features already explored and tested,here are some lesser known features discussed by Brad Geddes in this post.
3. Up close at SMX West 2016: Advanced audience targeting
The SMX West 2016 session had panelists discussing about how to use audience targeting techniques. Christi Olson recaps the entire session and shares some highlights of it in this post.
4. Introducing the Quality Score Tracker v3.0
Here’s the latest version of the AdWords script that keeps track of an account’s Quality Score. This new and updated script can handle a lot of things and is pretty complex in nature. Learn about this script in this post.
5. The Great Account Structure Debate: My #SMX West Deck
Amy Bishop shares her talk at SMX West on the ‘The Great Account Structure Debate’. Here’s her presentation, along with the context as explained by Amy.
6. Send AdWords alerts directly to Slack with this AdWords script library
Many a times things might be going wrong in your AdWords account. Russel Savage here shares a script that can be added to the end of any script and start sending the notifications to any Slack channel. Learn the details here.
7. Top 10 SMX West 2016 Takeaways!
Though a great amount of strategic and tactical concept were shared during the SMX West session , the author narrows it down to the top 10 valuable learning’s. Here’s the list by Maddie Cary.
8. Google Data Shows ‘Near Me’ Searches Grew 146%
The ‘Near Me’ searches majority contribution came from mobile with it driving about 88% of the searches. This concept has been received well, which is evident with the growth it is witnessing YoY. Learn the details in this post.
9. Decreasing Visibility of Organic Search Results
Dr. Pete Meyer’s twitter update showed how the organic brand search query results are diminishing. This is a challenge that brands will face with removal of right side ads.
10. Designing for Mobile Micro-Moments
Want to know more about micro-moment? Google recently launched the ‘Designing for Mobile Micro-moments’ hub to get more insight and access to additional resources to help you develop mobile sites and apps.
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