Effectively manage your display campaigns, use custom labels to better your ROI, create remarketing list with Google Analytics Custom Dimensions and more articles on Gmail Ads, newly launched Customer Match and Universal App campaigns by Google AdWords.
Monthly Archives: September 2015
To ensure continuity of a result driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought creating negative keywords list once was enough, the answer is ‘Definitely Not’.
With location targeting marketers can focus their ads towards audience their business wishes to cater. Further, they can track the performance of their ads in the locations targeted by reviewing the Geographic and User Location Reports.
Learn how to make your Google Shopping Campaigns effective, how to generate keyword ideas, how to set up audiences in your campaign, and more in the weekly coverage of PPC articles. Also, understand the role of Cost Data in AdWords Attribution Modeling.
As a PPCer, you would have pre-decided on some negative keywords that you would want to assign to your campaign. Part of such irrelevant terms are the ‘curse words’ or swear words. Marketers do not want to in any way show their ads for such words. But are all search terms with the cuss words really irrelevant?… Read more »