Karooya Blog Blog
Karooya Blog Blog

Monthly Archives: August 2016

Expanded Text Ads – One Difference Between Bing Ads and AdWords

Posted 10:56 pm by Kirti & filed under Expanded Text Ads, Google Ads Tips, Microsoft Ads.

Bing recently announced the pilot access for expanded text ads, much to support the recent developments made by Google with the launch of the expanded text ads format.

Weekly PPC News – Expanded Text Ads Available For Pilot in Bing Ads

Posted 4:19 pm by Kirti & filed under PPC Roundup.

Kenshoo’s Q2 digital marketing report suggests the proliferation of clicks and impressions from ad types other than the ones led from desktop keywords, hinting at how PPC has evolved over the years. This and more interesting articles and posts around PPC space captured in our weekly roundup.

[Product Update] Moving from “Converted Clicks” to “Conversions”

Posted 6:51 pm by Shashikant & filed under Negative Keywords, Product Updates.

“Converted Clicks” and “Conversions” are two major conversion tracking metrics available in Google Ads.  These conversion metrics drive almost all of the actions by advertisers.  Here’s a simple example to illustrate the difference between these two metrics.

Weekly PPC News – Bing Upgrded URLs Live, Conversion Per Impression Ad Testing & more

Posted 3:50 pm by Kirti & filed under PPC Roundup.

Know how Smart Bidding can help you plan your device bids, make use of the campaign draft now available for Display Network, Bing’s Upgraded URLs are now active, how to analyze your ad tests by conversion per impression metric and more in this Week’s PPC News Roundup.

Google’s Click and CPC Growth Timeline Chart

Posted 11:33 pm by Kirti & filed under Google Ads Tips.

Here’s Google’s QoQ timeline chart that shows how the paid click and CPC has evolved over the select eight quarters (Q3, 2014 to Q2, 2016) plotted against the major announcements made during the period.

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