8 Negative Keywords Best Practices

Posted by & filed under AdWords Tips, Negative Keywords.

Negative Keywords combats wasted ad spend and ensures that relevant traffic is driven to your business. To lift your ppc campaign to drive more conversions it is important to drive traffic that is reliable and that is possible through negative keywords.

Benefits of Using Ad Extensions

Posted by & filed under AdWords Tips.

Your ad copy is incomplete without the usage of ad extensions. With Google having reported a 10-15% increase in CTR on an average as a result of ad extensions, it becomes a must-have component of your ad messaging.

PPC Ad Copy Best Practices

Posted by & filed under AdWords Tips.

You ad is the face of your business. When investing in paid search ads become the main source to drive traffic to your website. In order to make the most out of this channel, using the right ad copy to reach out to your audience becomes must. So, what are the things you need to… Read more »