The new year has begun, and so have discussions around the PPC space on how to make 2017 an even more successful year. So, start building revised PPC strategies and adopt the tips shared in this week’s roundup.
Here are the top posts from last week.
Julie F Bacchini discusses how demotion of keywords is a fact made evident by the changes made by Google on it s AdWords platform.
The beginning of year 2017 saw a new guide published by Google intended to help understand if any proposed changes in your account will help you achieve your performance goals
Christi Olson give a preview of what marketers should look forward in Bing Ads in the year 2017 and the noteworthy updates made by them in the last year.
Melissa Mackey shares how PPCers foresee audience to be an essential component of year 2017. Here is looking into why it is important and why advertisers must give a serious thought to it.
Have you set up your PPC goals for this year? Here is why you should think about reevaluating your goals and when you should think about changing them. Nadine Janker elaborates in this post.
Digital Marketers shares their opinion on the digital marketing strategy that advertisers must adopt in the year 2017. Here is looking at what Larry Kim, Rand Fishkin and other PPC experts have to say.
Tara Johnson elaborates on the Expanded Text Ads and how Standard Ads will finally be shown the doors. She discusses about ETA in detail, ETA’s performance results and Best Practices to adopt.
Here is a guide to help you make the most out of Expanded Text Ads in 2017. With deadline nearing, advertisers might want to speed up the process of migration. Sasa Kovacevic discusses in this post.
In the webinar session, PPC expert Matthew Umbro, JD Prater and Mike McEuen discussed about how advertises should prepare for 2017 and share actionable tips to help stay ahead. Hannah Lennett sums it up in this post.