Recap of last week’s PPC news. Explore about responsive ads, Bing Ads new remarketing feature and account summary reporting, script to identify broken links in Facebook and more.
All the above and more is this week’s PPC news:
Bing Ads account summary page has been updated to answer questions about quality score, device performance and more for all your active accounts. Details in this post
Julie F Bacchini reviews Responsive Ads, does a thorough scrutiny of its usability and share her views about it in her latest post.
Here is more about the new AdWords IF function for customizing your ads, how to implement them and key things to remember while getting started with it. Dan Roberts discusses in this post.
Interesting to know how Google competes for ads about itself and its sister companies. Ginny Marvin explores how the auction takes place and how it impacts the advertiser’s CPC.
Learn about Facebook interest targeting and how to use it to make your ads more effective, how Facebook determines user’s interests and brainstorming on the right targeting options.
Ahmed Ali shares a script to discover broken links in Facebook and Bing Ads akin to how Google monitors broken URLs and get notified about it.
Bing Ads released a new feature in remarketing – exclusions. With exclusions marketers can help drive your focus towards valuable customers and excluding the ones who don’t fit in your marketing objectives. Learn more.
So what is wrong with Sponsored Messaging, where marketers pay for a direct message to the user. What should you do about it and how to be less pushy, views discussed in this post.