Unlock More Volume with Broad Match in Bing

Posted by & filed under Bing Ads, Keyword Match Type, Search Marketing.

Broad Match led campaigns fair well than its counterpart Broad Match Modifier, debates Jon Mette. He shares data that reveals how Broad match brings 85% more conversions than Broad Match Modifier. Reason? He explains it with another set of data. 59% impressions and 44% conversions were lost when Broad Match Modifier was opted. Not a number you would want… Read more »

Weekly PPC News – Update Your Account To Upgraded URL’s By July 1st

Posted by & filed under Google AdWords.

This week’s edition of PPC news consolidates articles pertaining to upgraded URL migration guide, split testing PPC ads, using Shopping Campaigns optimally, guide to use Google AdWords with Google Analytics and more. Get expert insights from the articles below:   1. How to use Google Shopping Campaigns most overlooked feature Pete Whitmash beats the theory that a… Read more »