Master in your GSP campaigns, double your CTR with AB testing of ad copy, use long tail keywords for profitable results and explore ads in the new version of Google Play Music. Here are the links to these articles and more.
P.S. : Have you updated to Upgraded URL’s yet? If not, then there’s an article to quickly do it within 5 mins.
1. How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
Within ‘no’ time witness your CTR and QS go up and CPC plummet. Jamie Smith explains how. In this post he takes us through 4 quick steps to conduct AB test for Adwords ad copy which generates significant results.
2. Google Upgraded URL Migration in 5 Minutes or Less
Just a couple of days left before Google automatically updates URL’s to Upgraded URL. Christi Olson in this post covers the migration process simplistically. So, if you have been lazy enough, Christi’s claim to do it in 5 minutes might compel you.
3. Tips to use Gmail Sponsored Promotions effectively
Looking for ways to cut down your CPA in your existing GSP campaigns? Here are 4 quintessential tips shared by Ryan Fiore. Read this post and get going on optimizing your campaigns effectively.
4. Google’s Future Relies On Quality Control
With mobile search growing by leaps and bounds, Google has to continue giving great user experience across devices. Columnist Andy Taylor explores the issues Google faces and the opportunities it must tap. Driving up quality in both, search and user experience, needs to be spearheaded.
5. Getting Started With AdWords Scripts
Fredrick Vallaeys advocates learning AdWords scripts to save time managing accounts. With the script taking care of the mundane tasks, the marketer can concentrate on other crucial activities. So, if you haven’t started yet, read this post to get convinced.
6. How TV and PPC Go Hand in Hand
Thought television could make you reach millions? To some extent, yes! But combining it with PPC opens a sea of opportunities and improves your ROI. This post discusses how consumers are now using search while watching TV. Read this article by Hampton Roads Marketing Now to know more.
7. 38% of AdWords Revenue in Online Retail Comes from Long Tail Keywords
This post on Crealytics exchanges views on the potential of long tail keywords. The author, taking online retail as an example, discusses her findings in support of her argument. Finally concluding that long tail keywords are in fact profitable. Read this post to know more.
8. Reaching consumers through the music they love: Introducing ads on Google Play Music
Last week, Google announced the free, ad supported version of Google Play Music. So, if your target customer spends more time there, then this definitely is an option for you to explore. Learn more in this post on AdWords.
9. 10 Top Retargeting Tips For AdWords Users
‘Make the most out of you remarketing efforts’ says Becky Schelfhout in this post on Search Engine Land. She shares the top 10 tips on retargeting, pulled out from her session about the same at SMX London.
Julie F Bacchini, from her experience, speaks out on where paid search is heading. The key things that she deliberates about, is the end of keyword led PPC. She states examples of recent developments made by Google in support of her argument. Read this post to learn more.
11. 6 Ways to Learn AdWords Without Getting Certified
Still trying to catch on to AdWords? Here are 6 resources which will help you sail smoothly from a novice to an expert. So, gain expertise in the basics, starting today!
12. Stop Lying: Attribution Modeling and How It Applies to Google AdWords
Don’t pause a low-converting keyword without analyzing it thoroughly. Andrew Lolk discusses the attribution model in depth and the ways in which you should measure AdWords campaigns. Also, read this useful tip shared by Jon Diorio from AdWords team, on using Attribution reports and conversion data.
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