Amazon advertisers are used to thinking about CPCs, bids, ROAS and auction competition. But a new lawsuit filed by the U.S. Federal Trade Commission (FTC) could put a much bigger question on the table: Do advertisers actually pay what Amazon’s advertising auction says they should pay?
Posts By: Kirti
The New Channels Amazon Sellers Are Betting On After the 2026 Commission Cuts
This is a follow-up to our earlier breakdown of what the Amazon Associates cuts mean for advertisers. Here we look specifically at why Google Ads is becoming the default paid answer, and what it actually takes to run it well alongside Amazon PPC.
Amazon Affiliate Commission Cuts (2026): What Changed and What It Means for Advertisers
Your affiliate traffic just got more expensive to replace. Amazon cut affiliate payouts sharply this year — which means your ad spend now has to cover what ground affiliates used to cover for free.
Is Your Brand Set Up to Benefit from Amazon’s Brand Referral Bonus?
If you sell on Amazon and run any kind of off-platform marketing — Google Ads, Meta, email, other partnerships — the Brand Referral Bonus (BRB) is one of the more underused levers on the table. It’s not new, but most brands either don’t have it configured correctly or don’t understand what it’s actually rewarding.
PPCChat | Figuring Out the Upcoming Google Ads Changes | 28th July 2025
This week’s PPCChat centered on two major Google Ads announcements: changes to how limited-budget campaigns using Target CPA will behave, and the integration of Local Service Ads (LSA) into Performance Max. Industry experts shared their initial reactions, discussed how these updates could impact campaign performance and advertiser control, outlined the account changes they’re planning, and… Read more »
