2025 marked a pivotal year for pay-per-click advertising. Search results evolved with AI-powered overviews, and ad platforms leaned heavily into automation. From smarter bidding to measurement challenges, PPC in 2025 became more dynamic and more strategic. This recap looks back at the most important changes that shaped PPC in 2025.
Posts Categorized: Keywords
Using Amazon Ads data to launch Google Ads Campaign
To expand the reach of your products or services, platforms such as Amazon and Google Ads are top choices. Are you thinking about reaching more people with your Amazon products? A Google Ads campaign could seriously level up your success.
How Amazon PPC Data Can Revolutionize Your Product Listings?
Amazon PPC data can be used by sellers to promote their products on Amazon platform. This data can give you insight into ad’s performance and allow sellers to make informed decisions to improve their ad campaign and product listing.
Keywords vs Ad Copy – Which One Wins in A/B Testing?
A powerful technique used in PPC advertising is A/B testing, also known as split testing. It helps to discover the most effective ad components for the campaigns.
Evaluate and Improve: Your Guide to Amazon’s Post-Campaign Checklist
A thorough post-campaign analysis is essential to ensure the success of your Amazon advertising efforts. This process helps to understand what worked, identify areas for improvement, and plan for future campaigns.
