How To View Your Keyword’s Close Variants in AdWords?

Posted by & filed under AdWords, Keyword Match Type.

In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording of your keyword. These changes made exact and phrase match types less restrictive than earlier. However, it also in a way opened the window… Read more »

Old vs New Exact Match Type Keyword – What Will Change?

Posted by & filed under AdWords, Keyword Match Type.

2 years after the opt-in option for close variants in Exact Match and Phrase Match keywords was updated, a recent announcement intends to open Exact Match keywords to more search queries. This new change includes rewording and reordering of your exact match keywords, making exact match less restrictive.