In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording of your keyword. These changes made exact and phrase match types less restrictive than earlier. However, it also in a way opened the window… Read more »
Posts Categorized: Keyword Match Type
Assigning the right match type to your bidded keyword can make your PPC activities result driven. This is one task that needs regular reviewing so that you don’t end up wasting your ad spend or miss out on prospect keywords.
2 years after the opt-in option for close variants in Exact Match and Phrase Match keywords was updated, a recent announcement intends to open Exact Match keywords to more search queries. This new change includes rewording and reordering of your exact match keywords, making exact match less restrictive.
We recently covered how negative keywords could be added in AdWords Editor. In continuation to that series, we in this post, take you through the step-by-step process of adding negative keywords in your Bing account via Bing Ads Editor.
So, what would you do? If you say that 20 lists with each having a limit of 5,000 keywords giving us a total 1,00,000 shared negative keywords, is sufficient, then what about this: