AdWords and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect keywords to bid on when you start with a new campaign and in the longer run.
Posts Categorized: Keywords
The match type you choose determines how your ad will be triggered as a result. There are three match types available on the AdWords platform – Broad, Phrase, Exact and Broad Match Modifier. Where broad match is less restrictive giving your ad away to a range of search terms related to the keyword, exact match… Read more »
Auditing your AdWords account helps uncover improvement areas that can help boost up your campaign performance. But, of the many features and settings, which are those key tasks that need to be reviewed again and again? In this post we share a handy AdWords Audit Template that can help make your auditing flow smooth and… Read more »
Broad Match Modifier match type reaches more audience than phrase match type but is more restrictive than broad match type. So, if you want to reach more audience but relevant ones, then BMM is the match type to put to practice.
Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.