Keyword ranking ascertains how your website ranks for a certain keyword that you wish to be listed for. Keeping a track of where your business stands for a keyword helps accordingly take steps to build it through SEO or paid search activities.
Posts Categorized: Keywords
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bid and impression share etc. to help advertisers productively do keyword planning for their campaigns.
For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
AdWords and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect keywords to bid on when you start with a new campaign and in the longer run.