For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
Posts Categorized: Keywords
Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
AdWords and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect keywords to bid on when you start with a new campaign and in the longer run.
The match type you choose determines how your ad will be triggered as a result. There are three match types available on the AdWords platform – Broad, Phrase, Exact and Broad Match Modifier. Where broad match is less restrictive giving your ad away to a range of search terms related to the keyword, exact match… Read more »
Auditing your AdWords account helps uncover improvement areas that can help boost up your campaign performance. But, of the many features and settings, which are those key tasks that need to be reviewed again and again? In this post we share a handy AdWords Audit Template that can help make your auditing flow smooth and… Read more »