Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.
Posts Categorized: Keywords
Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Broad Match Modifier match type is a bridge that fills the gap between Broad match type and Phrase match type, where the the former is less controlled and the latter is more.
In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording of your keyword. These changes made exact and phrase match types less restrictive than earlier. However, it also in a way opened the window… Read more »
Assigning the right match type to your bidded keyword can make your PPC activities result driven. This is one task that needs regular reviewing so that you don’t end up wasting your ad spend or miss out on prospect keywords.