How To Find Duplicate Keywords In Adwords?

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Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.

How To View Your Keyword’s Close Variants in AdWords?

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In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording¬†of your keyword. These changes made exact and phrase¬†match types less restrictive than earlier. However, it also in a way opened the window… Read more »