Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.
Posts Categorized: Keywords
Keyword Cannibalization happens when a search query is matched to more than one keyword(s). It results in the matching keywords competing with each other. Depending on the Quality Score and bid of the keyword, Google then ascertains which ad to show. Such a scenario leads to uncertainty in determining whom to consider as the one… Read more »
Keyword ranking ascertains how your website ranks for a certain keyword that you wish to be listed for. Keeping a track of where your business stands for a keyword helps accordingly take steps to build it through SEO or paid search activities.
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bid and impression share etc. to help advertisers productively do keyword planning for their campaigns.
For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.