From making price extensions available on all devices to expanding the reach of exact match keywords, from a script to help you manage bids by keyword match type to a free tool for tracking your message extension conversion. This quarter saw some groundbreaking announcements, expert tips, guide to gear advertisers for the year ahead.
More about these updates captured in the Quarter roundup of PPC news
1. New Script: ETA Migration Checker
Martin Roettgerding shares a useful AdWords tool to keep a track of ETA migration process. Now, with standard ads removed, you might want to make use of the insights about your ETA performance.
2. Price extensions can now show on all devices
Previously displayed with mobile test ads, price extensions now are available to be shown on all devices. This is to help users compare prices irrespective of he device they are on.
3. Here’s a script to help manage bids by keyword match type.
Frederick Vallaeys shares a script that will help advertisers check if the bids are tiered appropriately as per the keyword match type.
4. AdWords Message Extension Conversion Tracking Software
Karooya announced a NEW nifty software to simplify the task of reaching audience and tracking conversions generated from Message Extension. Try this software for free here.
5. How to Analyze the Exact Match Change
Brad Geddes gives insight into the new development around Exact Match type keywords.Here are the things that you could expect and the actions to take when the change is made live.
6. Close variants now connects more people with what they’re looking for
A recent announcement made by AdWords that will change how your exact match keywords will trigger an ad. In a few months you can expect close variant to include rewording and reordering of exact match type keywords.
7. Customize your ads using IF functions and default values
With this new announcement, Google has made customizing ads easier by adding IF and default values. Learn more about how to use these new functions.
8. Discover the new AdWords experience
Now more and more advertisers can start experiencing the new AdWords interface with additional and exploitable content. Details in this post.
9. Bing Ads makes it easy to create Expanded Text Ads
Soon after following AdWords footsteps to launch the ETAs, Bing Ads are now introducing two new functionality to make it easier to adopt the new ad format.
10. Stay on top of campaigns across platforms with Automated Imports
With the new Automated Imports, advertisers can now automatically sync their AdWords campaigns with Bing Ads. So, now you don’t have to spend time manually making the updates and manage campaigns across both platforms effectively.
Related Links:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.