July saw major updates in paid advertising. Google’s AI ads now pull headlines from blog posts and create sitelinks automatically. Google Analytics added Reddit cost tracking for better campaign insights. Amazon cut back on Google Shopping ads, opening the door for other businesses to benefit and more.
New Google AI Max ads spotted – here’s how they’re different:- A new version of Google’s AI Max search ad format has been spotted. Nikki Kuhlman, VP of Search at JumpFly, shared an example showing that:
- Sitelinks are created automatically instead of being added manually
- The ads use longer headlines taken from blog posts
- Blog pages are getting much better ROAS than regular landing pages
This shows how advanced Google’s ad automation is becoming.
Google Ads rolls out Search Term categories for RSAs:- Google Ads is testing a new feature called “Search Term Categories” that makes responsive search ads (RSAs) more transparent. It groups user searches into categories based on intent, even showing some searches that were previously hidden for privacy reasons.
Import cost data from Reddit Ads with Google Analytics:- Reddit cost data can now be automatically imported into Google Analytics through a smooth integration, allowing advertisers to easily track Reddit ad spend within the platform.
Amazon drops Google Shopping Ads: What it means for advertisers:- Amazon has significantly reduced its paid search efforts, especially on Google Shopping. This change has sparked questions among advertisers about whether it’s a strategic shift or just a short-term pause, who stands to gain from it, and how it affects brands that depend on Amazon.
6 Sustainable Ad Strategies for Publishers to Drive Performance with Microsoft Monetize:- As the focus on sustainability increases, ad publishers need to take meaningful steps to lower the environmental impact of their inventory. This article outlines six key actions to help publishers make their inventory more efficient in terms of both emissions and revenue.
Introducing Recommendations in Reddit’s Ads Manager:-Recommendations is a new feature in Reddit Ads Manager designed to help advertisers quickly optimize their campaigns and boost performance. Whether you’re experienced or just starting out with Reddit Ads, these suggestions offer a simple way to run smarter, more effective campaigns.
Meta unveils Creative breakdown for Flexible formats and AI generated image ads:- Meta has added a new ‘Creative’ breakdown in Ads Manager, allowing advertisers to view ad performance by ‘Flexible format’ and ‘AI-generated images.’ This update lets advertisers analyze results for up to 10 images and videos within a single campaign and compare the performance of different AI-generated image variations.
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