Google Ads AI Prompts: Templates for Ad Copy, Keywords, and Optimization

Managing Google Ads campaigns can be overwhelming. Between creating compelling ad copy, organizing thousands of keywords, analyzing performance data, and maintaining account hygiene, advertisers often find themselves buried in spreadsheets and repetitive tasks.

Enter AI-powered assistance. With the right prompts, you can leverage AI to handle complex analysis, generate insights, and format data in minutes instead of hours. This comprehensive guide provides over 50 production-ready AI prompts designed specifically for Google Ads management.
Whether you’re a solo freelancer managing multiple client accounts or part of an in-house marketing team, these prompts will help you:

• Create high-performing ad copy
• Expand or structure keywords intelligently
• Identify negative keywords
• Generate performance insights and optimization actions
• Prepare bulk sheets for Google Ads Editor

Let’s dive into each category with practical prompts you can use today.

AI Prompt for Ad Copy Creation

Your ad copy is often the first impression potential customers have of your business. Well-crafted ads can dramatically improve CTR, Quality Score, and ultimately, conversion rates. The following AI prompt will help you generate variations quickly while maintaining brand voice and adhering to Google’s character limits.

Here is the AI prompt

Create Google Ads Responsive Search Ad copy with the following specifications:

• PRODUCT/SERVICE: Describe in 1-2 sentences what you’re selling
• TARGET AUDIENCE: Who they are, their main problem, what they’re looking for
• UNIQUE SELLING POINTS: List 3-5 specific benefits or features that make you different
• KEYWORDS TO INCLUDE: List 5-10 main keywords that should appear in ads
• LANDING PAGE URL: Paste the exact URL where ads will send traffic
• FINAL URL PATH (optional): 2 path fields, max 15 chars each – e.g., “project-management” and “free-trial”
• CAMPAIGN GOAL: Choose one: drive sales, generate leads, increase website traffic, build brand awareness, get phone calls
• OFFER/PROMOTION (if any): E.g., “free trial,” “20% off,” “free shipping,” “free consultation”
• BUSINESS LOCATION (if local): City, state – only if location matters for your business
• TONE: Choose one: professional, conversational, urgent, friendly, technical, luxury
• COMPLIANCE REQUIREMENTS (if any): E.g., “avoid making medical claims,” “include disclaimer,” “no superlatives”

Generate:

• 10-15 unique headlines (max 30 characters each, include character count)
• 4-5 unique descriptions (max 90 characters each, include character count)
• Ensure headlines have variety in: features, benefits, CTAs, questions, and social proof
• Include keywords naturally without keyword stuffing
• Match the messaging and offer found on the landing page
• Follow Google Ads policies (no excessive capitalization, punctuation, or misleading claims)

AI Prompt for Negative Keyword Identification

Unwanted searches drain budget quickly. This prompt analyzes your search terms and identifies irrelevant, low-intent, or misleading queries, helping you build smarter negative keyword lists that protect your ad spend and improve traffic quality.

Here is the AI prompt:

Analyze these keywords and search terms to identify negative keywords:

• CURRENT KEYWORDS/SEARCH TERMS: Paste keyword list or search terms report
• BUSINESS/PRODUCTS: What you sell and what you DON’T sell
• WASTE FILTERS TO APPLY (check all that apply):
  • Low purchase intent terms (free / DIY / cheap / tutorial / how-to / jobs / careers / reviews)
  • Wrong audience (student, researcher, job seeker, DIY)
  • Wrong product type or category
  • Competitor or unrelated branded searches

OUTPUT REQUIREMENTS

Identify and categorize negative keywords:

1. BROAD NEGATIVES (campaign-level): Generic irrelevant terms to add as broad match negatives
2. PHRASE NEGATIVES (ad group-level): Exclude repeated unwanted patterns or specific phrases
3. EXACT NEGATIVES: Use only when a single term is irrelevant but similar terms should stay eligible

Format Output as a table with columns:

• Negative Keyword | Match Type | Level (Campaign/Ad Group) | Reason for Blocking | Estimated Waste Prevented - Priority (High/Medium/Low) based on search volume

FINAL INSIGHTS TO INCLUDE

• Group negative keywords by theme
• Provide a short recommendation on applying negatives:
  • Campaign-level vs. Ad group-level
  • Which groups or campaigns are most impacted
• Identify search terms that should NOT be added as negatives to avoid blocking potential conversions (protecting good intent).

AI Prompt for Keyword Structuring

Poorly structured campaigns lead to wasted spend and low relevance scores. This prompt organizes your keywords into tightly themed ad groups, ensuring better alignment between search intent, ad copy, and landing pages — which ultimately improves Quality Score and lowers CPC.

Here is the AI prompt:

Organize these keywords into tightly themed ad groups for Google Ads. Analyze the keyword list and organize it into high-intent, tightly themed ad groups based on semantic meaning and search intent.

REQUIRED INPUT

• KEYWORDS: Paste your keyword list, one per line or comma-separated
• BUSINESS: What you sell in 1-2 sentences
• WHAT YOU DON’T SELL: Related products/services you DON’T offer – helps identify negatives
• CAMPAIGN GOAL: Choose one: Generate leads at $__CPA / Drive sales at __% ROAS / Increase traffic / Get phone calls
• MATCH TYPE PREFERENCE: Choose one: Conservative (Exact only) / Balanced (70% Exact, 30% Phrase) / Aggressive (50% Exact, 30% Phrase, 20% Broad)]
• AD GROUP SIZE: Choose one: Tight groups (5-10 keywords) / Standard groups (10-20 keywords) / SKAGs (1 keyword each)
• GROUPING METHOD: Choose one or combine: By product type | By search intent | By customer journey stage | By brand vs non-brand]
• LANDING PAGES: – [ ] Single page for all: [URL] – [ ] Multiple pages: List categories and URLs] – [ ] Assign later
• BRAND NAME(S): Your brand name, common misspellings, abbreviations

OUTPUT REQUIREMENTS

Provide:

1. AD GROUP STRUCTURE TABLE: Ad Group Name | Keywords (with match types) | Keyword Count | Landing Page | Priority (High/Med/Low) | Rationale |
2. NEGATIVE KEYWORD LIST TABLE: Negative Keyword | Match Type | Level (Campaign/Ad Group) | Reason |
3. MATCH TYPE SUMMARY: – Total keywords by match type – Distribution percentage
4. GOOGLE ADS EDITOR CSV FORMAT: Campaign | Ad Group | Keyword | Match Type | Final URL
5. IMPLEMENTATION PRIORITY: –
   • Phase 1 (Week 1): Which ad groups to build first
   • Phase 2 (Week 2-3): Next priority
   • Phase 3 (Week 4+): Lower priority/testing
6. QUICK WINS & WARNINGS: – Opportunities identified – Potential issues flagged – Budget allocation suggestions

AI Prompt for Keyword Expansion

Finding new relevant keywords manually is slow and inefficient. This prompt expands your initial keyword list into high-intent, conversion-focused keyword themes — including variations by match type, search intent, and competitor terms — while filtering out low-value ideas.

Here is the AI Prompt:

Create a list of relevant Google Ads keyword ideas with the following specifications:

• PRODUCT/SERVICE: Describe in 1–2 sentences what you are promoting
• TARGET AUDIENCE: Who they are, their intent, what problem they are trying to solve
• PRIMARY KEYWORDS / SEED KEYWORDS: List 5–10 starting keywords
• UNIQUE SELLING POINTS: List 3–5 benefits or differentiators
• CAMPAIGN GOAL: Choose one: drive sales, generate leads, increase traffic, build awareness
• GEOGRAPHY / LOCATION (optional): Country/city if targeting is location-specific
• MATCH TYPE PREFERENCE: Choose one or multiple: Broad / Phrase / Exact
• NEGATIVE KEYWORDS (optional): List terms to avoid showing ads for
• COMPETITOR BRANDS/PRODUCTS (optional): List any competitors you want to target or exclude
• BUDGET TIER (optional): Low / Medium / High – to control keyword scale and competitiveness

Generate:

• A list of 50–100 keyword ideas grouped into logical themes (e.g., intent-based, feature-based, problem-based, competitor-based)
• Include keyword match type variation for each theme
• Identify search intent for each keyword (Commercial / Transactional / Informational / Navigational)
• Identify high-intent keywords separately (those showing strong purchase or action intent)
• Suggest negative keyword list to avoid irrelevant traffic

Important:

• Avoid keywords unrelated to the product or low purchase intent
• Maintain relevance to the landing page and campaign goal
• Prioritize keywords that drive conversions, not just traffic

AI Prompt for: Adding Keywords in Bulk to Existing Campaign

Managing large keyword lists manually can be time-consuming, especially when you need to assign keywords to multiple ad groups or campaigns. This prompt lets you convert keyword lists into a ready-to-upload Google Ads Editor bulk sheet. Simply paste your campaign name, ad groups, keywords, and match types — and the AI formats them into the correct spreadsheet structure. It’s the fastest way to add hundreds of keywords to Google Ads without manually formatting in Excel.

Create a Google Ads Editor bulk sheet for adding new keywords into an existing campaign.

INPUT:

• CAMPAIGN NAME:
• AD GROUP NAME(S):
• KEYWORDS (one per line or comma separated):
• MATCH TYPE PREFERENCE: Exact / Phrase / Broad
• FINAL URL (same for all or list separately):

OUTPUT FORMAT (table):
Campaign | Ad Group | Keyword | Match Type | Final URL

RULES:

• Create separate rows for each keyword + match type combination
• If multiple ad groups are provided, map keywords to each ad group
• Do not add quotation marks around match types
• Do not alter keyword text unless asked

AI Prompt: Performance Analysis & Optimization Plan

Instead of spending hours digging through Google Ads metrics, this prompt turns raw data into a clear, actionable optimization plan. Just paste your performance metrics (spend, conversions, CPA, ROAS, etc.), and the AI highlights what’s working, what is wasting budget, and what actions will improve performance. It gives you insights, prioritizes optimizations, and recommends next steps — ideal for weekly/monthly reviews or client reporting.

Analyze this Google Ads performance report and create an optimization plan.

DATA (Paste campaign → cost → clicks → conversions → CPA → ROAS)
GOALS (e.g., Reduce CPA below ₹500 / Improve ROAS above 3X)

Output:

• Wins (what to scale)
• Waste (what to pause)
• Optimization checklist (bids, budgets, ads, keywords)
• Table: Action | Location | Expected Impact

AI won’t replace a skilled Google Ads marketer — but it removes the repetitive work that slows you down. With these prompts, you can spend less time formatting spreadsheets, writing ad copy, or analyzing messy reports, and more time doing what actually matters — making strategic decisions that grow performance.

Use these prompts to:

• Launch campaigns faster
• Keep accounts clean and efficient
• Find insights before they become problems
• Scale what’s already working

The more you use AI in your workflow, the more you’ll wonder how you ever worked without it.

Copy → Paste → Execute.
Let AI handle the busywork; you handle the results.