This month’s PPC roundup covers the updates that actually matter, including platform changes and automation tweaks, as well as noticeable shifts in performance. Here’s a quick snapshot of what advertisers should know and how these changes could shape the campaign performance.
Our approach to website controls for Search AI features:- In response to growing regulatory scrutiny, particularly from the UK’s Competition and Markets Authority, Google is exploring ways to let websites have more control over how AI search features use their content.
Now in Beta: Max Campaigns for AI-Powered Ad Performance and Unique Audience Insights:- Max Campaigns are Reddit’s new AI-powered automated campaign type, now in beta, designed to simplify ad management and improve performance across Reddit.
Ads on Threads: One Year In – Now Reaching All Users and Markets Globally:- Meta is rolling out ads on Threads to all users worldwide, starting late January, in a gradual phase that could stretch over several months. Ads will appear directly in users’ Threads feeds.
Campaign planning just got easier with Pinterest Media Planner:- Pinterest has introduced a built-in Media Planner tool right inside Pinterest Ads Manager to help advertisers plan campaigns more efficiently without relying on external tools or spreadsheets.
Performance Max updates and other product news for January 2026:- Microsoft Advertising’s January product roundup was all about giving advertisers more control, better transparency, and tools that are simply easier to use. Below are the key highlights of the updates:
- With Performance Max’s new customer acquisition feature, you can actively go after new customers either by bidding more aggressively for them or by focusing your campaigns entirely on bringing in first-time buyers.
- More transparency, controls, and platform improvements within Performance Max, like Share of voice (SOV) metrics, increased Search Theme Limit, Enhanced Asset Group Import and Asset group-level URL options and tracking template
- General availability of content targeting in Audience ads
- Autogenerated assets in Responsive Search ads
The 6 big ideas from CES 2026 that are defining what’s next in advertising:- At CES 2026, Amazon Ads highlighted how AI, better targeting, and interactive, creator-led ads are making advertising simpler and more effective across premium streaming and programmatic channels.
2026: AI Drives Performance:- According to Meta, 2026 will be a big year for AI. The progress made in 2025 is set to translate into smarter experiences for people and stronger results for businesses. That means it will:
- give user a more engaging experience
- helps in stronger business performance
- better match ads to people’s interests
Related Links
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.