Hello, esteemed PPC professionals! We’re excited to bring you the latest updates in the PPC world through this comprehensive monthly roundup. Stay informed and ahead of the game with these crucial insights.
Posts By: Amita
PPCChat | PPC and Search News | 30th July 2024
During this week’s PPCChat session, host Julie F Bacchini discussed PPC and search news from last week. The topics were: Google is not killing off 3rd party cookies after all, FTC on surveillance pricing & data hashing, G Ads keyword matching, and OpenAI’s search engine.
Digital Ads Benchmark Report by Tinuiti | Q2 2024 | Key Highlights
Tinuiti’s Q4 report delivers actionable strategies to boost your digital ad performance. Dive into in-depth analytics from Google, Meta, Amazon, and beyond.
PPCChat | Demonstrating Your Worth in PPC | 23rd July 2024
Clients and stakeholders sometimes use change history as a primary metric to gauge the efforts of PPC professionals. In her discussion on “Demonstrating Your Worth in PPC,” host Julie F Bacchini explored how experts can showcase their value to clients, identified major points of frustration, and highlighted strategies to help clients recognize the value and… Read more »
Keywords vs Ad Copy – Which One Wins in A/B Testing?
A powerful technique used in PPC advertising is A/B testing, also known as split testing. It helps to discover the most effective ad components for the campaigns.
