Recently, a lot has transpired in the world of Google Ads. This year, the keyword match type behavior witnessed a significant change, the Responsive Search Ad became the default ad type, and much more. Not to forget, Experiments, previously known as Drafts & Experiments, has undergone a shift as well. What the change is and… Read more »
Posts By: Amita
PPCChat | Staying Sane in PPC | 14th December 2021
Mental health is important to each one of us and PPCers are no different. During this week’s PPCChat session, host Julie F Bacchini found out the biggest mental health challenges experts face in PPC, what do they try to get through the tough time, have PPCers found any helpful resources for staying sane in PPC… Read more »
Important Announcements From PPC Platforms In 2021
PPC platforms are resolving to deliver better services for customers and advertisers as we approach 2022. In this blog article, we’ve compiled a list of the most important developments and announcements that occurred in 2021.
PPCChat | MER vs. ROAS | 7th December 2021
Greetings Happy Readers! This week’s PPCChat session was hosted by Julie F Bacchini & guest host William Harris. Experts expressed their views on MER ((media efficiency ratio) and ROAS, are they currently tracking MER and/or ROAS in their accounts, what are their biggest challenges when it comes to tracking and more.
PPCChat | Black Friday & Cyber Monday 2021 – How Did It Go? | 30th November 2021
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on Black Friday & Cyber Monday. Experts shared their thoughts on the Black Friday & Cyber Monday campaigns, how did the campaigns behave compare to last year, did anyone platform significantly over or underperformed and more.
