Missed out on the important announcements & updates from major PPC platforms in the month of November 2020? Here is a quick recap! Announcements of sponsored display audience in the USA, Smart Bidding with new improvements, Amazon attribution (beta) launched in Canada & Europe, Audio Ads on YouTube to grow brand awareness and more.
Posts By: Amita
PPCChat | Topics Which Bring Strong Position | 24th November 2020
Julie F Bacchini has hosted this week’s PPCChat session. It was a fun chat where she has asked experts’ opinions on some of the topics which hold a strong position in the PPC industry.
Weekly PPC News – New Features In Smart Bidding, PPC Functions & Tools
Here is a recap of this week’s PPC News edition! Framework for native video ad marketing, How Apple’s ios 14 update effecting advertisers, New improvement in Google’s smart bidding, Announcement of sponsored display audiences in the USA and more.
What Are Negative Keywords & Negative Product Targeting In Amazon Ads?
Like Google Ads, Amazon advertising has the option to narrow down your targeting by excluding irrelevant keywords, brands, and products from triggering your ad. In this post, we discuss them in length.
PPCChat | All About Google Analytics 4 | 17th November 2020
In this week’s PPCChat session, guest host Krista Seiden focused on Google Analytics 4. Experts expressed their views on implementing GA4, Any aspects of GA4 which excites them, The difference between GA4 & the one they are using now, and more.
