Posts Categorized: PPCChat

Hosted by @NeptuneMoon, this week’s PPCChat session was focused on Brand and Bidding. Experts shared their views on reasons for bidding on brand terms, their success and failure, reasons for bidding on competitors’ terms and more.

This week’s PPCChat session was focused on “Lack of support from the Advertising Platforms”. Host @amaliaefowler sought experts view on the support they get from Google Ads and Facebook, what is it lacking, how can they improve and thoughts on support from the other platforms (non-Google or FB).

Hosted by @duanebrown, this week’s PPCChat session was focused on Bidding on Facebook, Difference between audience and keyword bidding, Best practices to enhance the skills and more.

Hosted by @NeptuneMoon, today’s PPCChat discussion started with the announcements made by Google Ads over the past few months (End of accelerated ad delivery and Average position sunsetting). She also sought PPCers views on Facebook Ads Campaign Budget Optimization, New bidding strategies and more.

Last week guest host Amy Bishop inquired about Favorite FB objective, Account structure to follow and more. Hosted by Julie F Bacchini, this week’s PPCChat session was inspired in part by last week’s chat. It was focused on Facebook Ad Creative, specific requirements, variables to test in ad creative and more.