This week’s PPCChat session was hosted by Mark Kennedy where PPC experts discussed about bidding strategies, using manual vs automated bidding, discussing each of automated bidding strategies (eCPC, Target ROAS etc.) and more.
Posts Categorized: PPCChat
PPCChat | Overcoming Obstacles – Platform, Campaigns, People | Aug 14, 2018
This week’s PPCChat session was hosted by Julie F Bacchini. The session had PPC experts discuss about handling obstacles with respect to the platform, campaigns, people management or client, how do advertisers deal with it, sharing their wisdom awakening and more.
PPCChat | Handling GDN Campaign’s Placements | Aug 7, 2018
This week’s PPCChat session was hosted by Robert Brady. The session had PPC experts discuss about Google’s decision to remove adsensefromobileapps.com from blanket targeting and exclusions, how to handle this change, opportunities, if any, and more.
PPCChat | YouTube Advertising | July 31, 2018
This week’s PPCChat session was hosted by Cory Henke. The session had PPC experts discuss everything about YouTube advertising, from what features they liked there to sharing opinions about how impactful the platform is for a brand, from hurdles faced on the platform to predicting which features (that are in beta currently) will click with… Read more »
PPCChat | Beginners Guide to PPC | July 24, 2018
This week’s PPCChat session was hosted by Natalie Barreda where helpful tips were shared both by veterans and PPCers new in the PPC space. The discussion ranged from what got them into PPC, advice they would give to other in this field, traits they look for in entry-level employees, personal experiences and more.