Posts Categorized: PPC Roundup

From making price extensions available on all devices to expanding the reach of exact match keywords, from a script to help you manage bids by keyword match type to a free tool for tracking your message extension conversion. This quarter saw some groundbreaking announcements, expert tips, guide to gear advertisers for the year ahead.

Google is taking actions to ensure brand safety for advertisers, Bing Ads monthly budget is scheduled to migrate to daily budgets this month, new ad extensions released by AdWords, experts talk about exact match type and more discussed in this week’s PPC news.

This week’s ppc news covers insights from PPCers about the new Exact Match update announced by Google last week, what advertisers should see coming and how to stay prepared without getting much affected.

A major announcement by Google was made this week, wherein the role of close variants will be expanded for exact match keywords. How this will impact the PPC space will be witnessed when the change is released, however opinions are pouring in. This and more covered in this week’s PPC news recap.

This week’s recap of ppc news covers google’s announcement of updating call ads, Facebook audience targeting, AdWords testing tools to put into practice, improvements made by Bing to simplify creating Expanded Text Ads and more.