Welcome to your April 2025 PPC roundup! This month brought key updates across platforms like Google Ads and Microsoft Advertising. Here’s a quick summary of the most important changes to help you stay ahead in your campaigns.
How to create a Meta Advantage+ catalogue ad with automatic text overlay:- Dynamic overlays let you add labels to your ads showing product details like prices or discounts. Right now, this feature only works on Facebook Feed. Before using it, make sure your catalogue has accurate product data and meets the Advantage+ catalogue ad setup requirements.
More goals and image controls coming to Performance Max:- Earlier this year, Performance Max rolled out key updates to boost results. Now, even more new features have been added to help you get the best performance from your campaigns. These include:
- New customer lifecycle goals and reporting
- Image controls
- Improved Search controls to steer AI
Improving Search ads relevance lower down the page:- Users often scroll past the top results to check content further down, but may return to the top if those results seem more relevant. To make things smoother and improve the relevance of ads lower on the page, Google will now let ads from top advertisers also appear in the bottom ad slots.
A new accelerated checkout experience is now available for Demand Gen Campaigns in the US:- A new, faster checkout experience makes it easy for customers to buy products. They can quickly go from discovering a product to adding it to their cart or checking out on the merchant’s site. This simplified process is now available in Demand Gen campaigns on YouTube In-stream ads, as well as in Performance Max campaigns and organic shopping results.
Temu pulls its U.S. Google Shopping ads:- Temu stopped running Google Shopping ads in the U.S. on April 9. As a result, its App Store ranking dropped sharply from around 3rd or 4th place to 58th within three days. This pause may give other e-commerce advertisers a short-term break from high digital ad costs, since Temu’s heavy spending is no longer driving up competition.
Introducing Copilot Search in Bing:- Search engines have always helped us find answers. That’s why Microsoft Advertising launched Copilot Search in Bing—turning Bing into an AI-powered tool for searching and getting answers.
Creating Video Ads for LinkedIn Just Got Easier with Canva:- Canva has made it easier to create video ads for LinkedIn. Marketers can use new LinkedIn video templates or design their own. With the new LinkedIn Ads app in Canva, they can quickly export their designs straight to their LinkedIn Ads account to launch and promote campaigns.
Feed updates for Shopping campaigns and other product updates for April:- This post shares updates about new, easier ways to manage Shopping campaigns, audience ads, and Performance Max (PMax).
Simplifying Reddit Ads for small businesses: New features to save time and improve results:- Reddit has launched new features designed to make Reddit Ads more accessible for small and medium-sized businesses. These features are:
- New Campaign Import feature
- 1-click Google Tag Manager integration
- Enhanced event manager functionality
Use AI to find exactly the right clothes, try on makeup and more:- Looking to refresh your style for spring? Google Shopping offers new AI-powered tools to help you find the perfect clothes and makeup. It combines smart technology with a huge product catalogue, making it easier to discover exactly what you envision and shop with confidence.
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