From new platform features to industry trends, this month’s PPC roundup brings together everything advertisers need. The goal is to help quickly catch up on what’s new without digging through endless updates.
Unlock more visibility and control in Performance Max:- A set of new features has been added to Performance Max campaigns, providing advertisers with more visibility. These include:
| Reach your audience with new controls | Drive new customer growth with enhanced reporting and diagnostics | Take action on new creative reporting and insights |
|---|---|---|
| 1) Campaign-level negative keyword lists 2) Increased search theme limits 3) More demographic targeting | 1) Improved new customer acquisition performance and reporting 2) Diagnostics for goal-related issues | 1) Final URL expansion assets reporting 2) New creative recommendations for channel performance |
Manage website exclusions across accounts and campaigns:- Microsoft Advertising has introduced new controls and reporting features for Audience Ads and Search Ads. Advertisers now can:
- Manage website exclusions centrally across accounts and campaigns
- Apply exclusions in bulk to multiple campaigns simultaneously
- Add up to 10,000 websites per exclusion list and create as many as 100 exclusion lists per account
Demand Gen A/B Test Images and Videos in Beta now:- Google Ads has introduced the ability, which is in Beta right now, to compare and measure Image and Video A/B tests in Demand Gen campaigns. This article lets you know how it works.
Google Ads Unveils RSA Asset Stats:- Previously, advertisers could only see overall RSA performance and total impressions for each asset and combination. Now, with the reporting update, they can also view clicks and conversions for every headline and description, in addition to the usual aggregate reports.
Impression-based remarketing updates and other product news for August:- In August, Microsoft Advertising announced some exciting product updates, which include:
- Impression-based remarketing lists from multiple campaigns or ad groups
- Lifetime Budgets for Audience ads
- Global availability of Audience Planner for Native ads
- New customer acquisition goal capabilities for PMax campaigns are currently in a closed beta
- Modelled conversions for UET consent mode to understand the true impact of campaigns
Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More:-X is preparing a major holiday ad push, featuring an updated targeting system powered by XAI’s Grok engine and new presentation options designed to make ads more visually appealing. As explained by Musk:
“We’re geared toward making X the best platform for advertising in the world, and one of the key ways that we’re doing that is by applying the smartest AI in the world, the one that’s got the highest intelligence on every benchmark, which is the Grok AI. And what Grok AI allows us to do is to really understand how to match a product of service with the consumer, with some who would find that interesting.”
3 new ways to unlock iOS App campaign performance:- “Engaging high-value iOS users represents a major growth opportunity for marketers. To support this, Google Ads has introduced three new solutions designed to help marketers maximize this opportunity while improving performance and measurement on iOS.
Insights from Meta’s Q2 Earnings: Harnessing the Power of Video to Drive Performance:- Meta’s Q2 earnings underscore the growing importance of video, with Instagram video watch time rising over 20% year-over-year globally and Facebook video watch time up 20% year-over-year in the US. In this blog post, we explore three key insights across Meta platforms that marketers can leverage to drive stronger performance with video.
Introducing New Updates to Brand Rights Protection Including Expanding Scam Ad Reporting:- Brand Rights Protection is a tool that helps businesses spot and report brand misuse in ads and posts on Facebook and Instagram. Meta is expanding scam ad reporting to all accounts, so businesses can now report suspected scam ads more easily and at scale.
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