Welcome to your Februry 2026 PPC roundup! This month saw several important updates across platforms like Google Ads and Microsoft Advertising. Here’s a quick look at the key changes to help you stay ahead with your campaigns.
What to expect in digital advertising and commerce in 2026:- Google’s 2026 outlook shows that AI is making digital ads and commerce more helpful and personal. From conversational search ads to AI-powered shopping tools, the focus is on helping people find and buy products more easily — while still protecting privacy and trust.
New Meridian tool puts MMM insights directly in marketers’ hands:- Google has added a visual Scenario Planner to its Meridian Marketing Mix Modelling (MMM) tool. It lets marketers easily test different budget scenarios and see predicted ROI without coding or data science skills.
Ad preview hub and other product news for February 2026:- Microsoft Advertising’s product updates for February focused on Audience ads and Performance Max. These updates include:
- New ad preview hub for Audience ads
- Global availability of New customer acquisition goals
- Self-serve negative keywords in open beta
- New advertisers can sign up with a Google account
How to add keywords that won’t trigger my ads (negative keywords):- The help page of Microsoft Advertising explains how to use negative keywords in Microsoft Advertising to stop your ads from showing on irrelevant searches. In short: block unwanted terms, reduce wasted spend, and target smarter.
Google to change budget pacing for campaigns using ad scheduling:- Google is rolling out an update to how average daily budgets are paced in campaigns that use ad scheduling, which may impact monthly spend. AS per Google, this update started rolling out on March 1.
In Case You Saw It: We are Testing a New Shopping Product Experience in Search:- People come to Reddit for opinions and product recommendations. Now, Reddit is testing an AI-powered search feature that turns these insights into shoppable results using catalogs from select Shopping and Dynamic Product Ads partners.
Build real-world Performance Max expertise with the new Microsoft Advertising learning path:-Microsoft Advertising Performance Max (PMax) brings together automation, reach, and performance capabilities to help advertisers get more from their campaigns. With its new Performance Max learning path, Microsoft is equipping advertisers with the tools and guidance needed to apply PMax effectively to real-world marketing use cases.
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