Amazon Ads is a flourishing advertising platform. With a major chunk of advertisers opting for it, steps need to be taken to enhance their campaigns on Amazon. One of such ineluctable steps is to add Negative Keywords.
Start your Monday, with this week’s recap of the PPC News. Some interesting facts about Google Ads Manager, block unwanted app placements with a handy script, optimize your mobile video adson Facebook , the key Google Smart Products to look out for, automating tasks to optimize your Amazon PPC ads and more.
Google Ads will soon take the option from advertisers that allowed them to target and exclude app inventory in their Google Display Network ads. In light of this change that is set to be materialized the next month, advertisers need to gear up to stop unwanted mobile app traffic.
This week’s PPCChat session was hosted by Robert Brady. The session had PPC experts discuss about Google’s decision to remove adsensefromobileapps.com from blanket targeting and exclusions, how to handle this change, opportunities, if any, and more.
Learn about Google Ads plans to update GDN mobile targeting and exclusions, new bidding strategies added to Bing Ads platform, about Bin Ads remarketing exclusions, Bing Ads success story with AOL, identifying paid search prospects and more in this week’s PPC News recap.
