AdWords and Bing Ads have both become preferred paid search platform for advertisers. They give each other head-on competition when it comes to new features and updates. The changes introduced by AdWords are sooner seen been adopted by Bing Ads as well. But it would be wrong to say that Bing Ads is a follower, as there are certain features present with them that AdWords doesn’t have and vice-versa.
After the launch of Expanded Text Ads in 2016, here is the much awaited ad format advertisers have been waiting for. Responsive Search Ads are here (in beta) and now you can automatically A/B test your ads.
Read more »This week’s PPCChat session was hosted by Timothy Jensen where PPC experts discussed about auto optimization, examples of good and bad auto optimization settings, testing its effectiveness, automation trends to look out for in future and more.
Learn about the rebranding announcements made by Google, how Bing Ads has implemented AI in Automated Extensions, PPCChat session recap, the high-converting Facebook ad templates, preventing call fraud in PPC campaign and more in this week’s PPC News recap.
Learn about the new Facebook Custom Audience targeting, LinkedIn Carousel Ads, overview of AdWords call extensions, using AI to optimize campaign performance, creating more targeted PPC landing pages and more in this week’s PPC News recap.
