PPCChat | What Makes Someone Influential in PPC?

Posted March 26th, 2026 by Amita & filed under PPCChat.

Here is the screencap of this week’s ppcchat session, which was hosted by Julie F Bacchini.

Q1: How much credence or weight, if any, do you give to top PPC lists? What goes into your thinking about them?

I have very mixed feelings about them, to be totally honest. It is an honor to be included on them, but I also feel like it can be the same people all the time. And there are so many others who are doing great work that never get the recognition. And that bothers me. I would be remiss too in not saying that the lists are often very light on women and people of color. And that also does not sit well with me. @NeptuneMoon

I respect everyone on the lists and hope it fills their need. The lists themselves seem more like a marketing tool (and we are the product), so I do not covet them or give them much credence. I will still celebrate someone’s success, though. If a list position is bought, I think less of it. @Chriskostecki

This is going to sound a little harsh, but those lists are just popularity contests at the end of the day. The best marketers I know are NEVER on a list, and nobody has ever even heard their names. I have made a couple lists in my time, but only if I was posting stuff a lot. The people who make the list are just the best-known folks in the industry by peers. If you asked each of our clients who they think are in the top, they would probably mention your name, because of how well you server them. Point is, don’t get wrapped up on the lists, because they are not indicative of talent, just of popularity or notoriety in the field by other peers, which you can get if you talk at conferences and are active on socials. @Ichasse

At least it’s not the Grammys..@Chriskostecki

Each list has different criteria for how they produce their lists, so the quality usually varies based on their methodology. Overall, I think the PPC industry lists stay away from the “pay to play” model that other lists often succumb to. @robert_brady

I give it a light look and take a moment to congratulate anyone who made it. The list methodology makes sense for me, beyond a simple majority vote. This industry is so diverse, not just in the people sense but in the types of clients and businesses we serve, our various specialities, and what’s available to us that one list can’t possible encompass all of it. @JuliaVyse

I am always happy for friends and community members who are on lists! Our own @JyllSaskinGales nabbed the top spot on the PPC Survey list. Much deserved as she has a hustle (I mean that in only the most positive of contexts) that few others do! @NeptuneMoon

And they are getting an hour from us to discuss it. not complaining, just pointing out the value it produces. @Chriskostecki

I would think a little different if the lists were made up based on hitting client goals, etc, but the reality is it represents folks who are willing to share and put themselves out there for the industry to see. We appreciate everyone on those lists because of their willingness to share insights with the community. They are all awesome folks for the community as a whole and should 100% be celebrated. I just don’t want folks to feel “less than” just because they don’t get on a list. If you are busy and your clients love you, then you are doing a great job, so keep it up! @Ichasse

I wanted to talk about this because people have feelings about it and I think as a community we should talk about it @NeptuneMoon

Building on what @Ichasse is saying, to make these lists, you need visibility and name recognition. Certain roles (like an evangelist or founder) lend themselves to this, while for others, it’s their employer (Google, Microsoft, Meta, etc.) that helps raise their visibility. Many of the best PPC folks don’t make the lists because they’re doing their job, and that job doesn’t include posting, writing blogs, etc. @robert_brady

Client satisfaction surveys and net promoter scores I think, speak more highly than industry peer votes. @Chriskostecki

I appreciate that at least the list tried to be very clear about methodology – it reflects certain priorities and choices. Those may or may not accurately reflect “influence”. @revaminkoff

Agree with @robert_brady here. As I’ve taken on more responsibility, I’ve had less time for posting and thought leadership. In other words, I’m too busy doing my job. @beyondthepaid

“Influence” is such a weird thing to quantify, and doesn’t necessarily reflect expertise/skill/smarts/whatever. I agree that the deck is unfairly stacked in my (personal) favor as an evangelist. @Aaronlevy

I always think about you freezing your jeans – that is influence (though I do not practice it) @Chriskostecki

@Chriskostecki, the brand is strong. @Aaronlevy

I give credibility, as it’s voted on by other PPC pros, but I take the list for what it is, a measurement of influence/thought leadership. Do I look at this as a list of the best PPC pros? Nope, but that’s not what it’s supposed to be, is it? Just like how I wouldn’t look at any other “influencers” as the best in the category of what they’re doing. Mom bloggers/influencers aren’t the best at being moms; they’re just the best at writing & creating content around that lifestyle. In the same way, I see the skillset of PPC and being a ‘PPC influencer’ as being connected, but very different. But the lists are the lists, and I usually get put onto a few new follows each year from them! @AnthonyMcDaniel

A few years ago, I put a lot of effort into contributing publicly, especially during a season when I was still pregnant and showing up consistently despite a lot going on personally. That period also came with public criticism, and one experience that stayed with me was seeing a post I created essentially reposted by someone else without giving credit. She then landed in a top influencer spot. That definitely shaped how I view these lists. At the same time, the majority of people on those lists are very well deserved and whose work has genuinely influenced mine & so many others so much that they made it on influencers or any other list. So, I don’t dismiss it outright. I just tend to look at those rankings with a little more perspective now — as one lens, not a full measure of impact. Do I wish to be included one day, absolutely! Would my heart be broken if I wasn’t, no. What’s meant for you will always be meant & what isn’t will never be. @DiiPooler

@DiiPooler sorry to hear that. I suppose the consolation is to know that your idea/perspective is insightful and meaningful enough to warrant someone stealing it. But that really stinks @AnthonyMcDaniel

@DiiPooler, that is horrible, and I’m sorry that happened to you. @beyondthepaid

Sorry, I am late to the game. I give mixed review. I believe there is a misconstruing of what the list actually is. As someone on the list, it is not a reflection of my skill, but more of a reflection of how obnoxiously loud I am within the industry. If it was based on merit or skill, there a boatload more people IMHO that should be on that list (and I am not one of them). @JonathanKagan

@JonathanKagan Yes, the current list is mostly about how visible you are across the industry. I do think it speaks to a diversity problem, though if is it 75% men (and nearly all of them white men too). So is this just a list problem? I’d argue it is a larger industry problem. And one I would very much like to help address. To be clear, there are plenty of men (white or of color) doing great work in PPC. And out there doing their thing across podcasts, posts and events. They certainly deserve to be recognised. I am just disappointed that in the year 2026, it is still so slanted in one direction when it comes to who gets the oxygen/attention/recognition. That is the part I want to help shift to be more reflective of the a larger segment of the professionals in our industry, which is made up of a wonderfully diverse set of people! @NeptuneMoon

And @DiiPooler I am so sorry you had that experience. No one deserves that. I am also glad that it did not sour you on continuing to put yourself out there because you have great things to say and contribute to this industry! @NeptuneMoon

How I view it as is like any other award ceremony, and professionals like actors, DiCaprio might win the Oscar for a year and not for another – doesn’t make him any less of an actor. At the same time, those who won – they did coz they put in something special in there or marketed or posted about it. Doesn’t take anything away from Leo. So it’s great people get featured, and their efforts need to be applauded. For others, it doesn’t make you any less of an actor. @alimehdimukadam

Q2: If you were designing a list to recognize excellence in the PPC industry, what criteria would you use and why? Would your criteria be different for influential, and if so, how?

Who is designing the list is the biggest question to answer. Now, if we want to start talking about ways to organize and have some co-operative organizations to set standards, educate, resources, etc., that gets exciting. iab seems out of reach for us, little ole ppcers @Chriskostecki

I am selfishly asking this question too as I would love ideas to recognize folks more! @NeptuneMoon

That is a tough question, and it really depends on what the list is for. I think currently our lists make a very good representation of the folks who share information with the community. Example: most influential marketers title makes a lot of sense to me with the current lists because they represent folks who share information with the marketing community, and that by definition would be a popularity contest of sorts of folks who you get valuable information from. @Ichasse

I think original content should come into it – not reposting news, like/comment for access to templates, etc. Learning how to move a needle in an account is much more “influential” than learning about a different colour button, etc. Also, some way to recognise people who are doing something to help raise other people up within the industry. @mattbeswick

I think the idea of influential is interesting to ponder. The criteria is often how “out there” you are across channels, events, publications, etc. And that certainly is an indicator of exposure. But exposure and influence, to me, are not necessarily the same thing. @NeptuneMoon

I think reach is more important and engagement. There’s also something to be said for saying something novel. @revaminkoff

I like categories personally. It helps make sure the podcasters and youtubers get their due for incredibly hard work, while agreeing that someone active on LinkedIn or with a substack might not have a shot against a youtube channel. @JuliaVyse

These things are tough. If you go by votes alone, it’s just a popularity contest. Other criteria like followers and what not aren’t necessarily representative of a person’s influence or knowledge. There is no “perfect” way to do this, and I think the Top 50 does a decent job, although I agree it’s not diverse. @beyondthepaid

If you want to make a list of top PPC folks, then you would need to have access to the data to understand who is achieving the goals of clients the best, and that list would be a VERY different list and would have name nobody has ever seen in their lives. @Ichasse

What you say should also count as much or more than how much you post. @beyondthepaid

There’s also the question of who you are influencing. @revaminkoff

I am sort of curious how it looks if you ask different questions. Like: @NeptuneMoon

who would you love to sit and talk PPC with?
if you had a tough PPC situation, who do you wish you could text about it for help?
who is someone doing great work that hardly anyone knows about?

And who would you love to see do a presentation on PPC? @NeptuneMoon

Reach/Influence/Enagement: ladies, who among has NOT been in a room where someone took credit for your work and was then congratulated for it? Not calling out any particular list because it’s such a widespread issue, but please be aware we often don’t actually see who we’re influenced by. @JuliaVyse

Also, I am increasingly convinced that the LinkedIn bias towards men is very real. Can post something and get a 10%+ engagement rate, but then LinkedIn just stops showing it. @revaminkoff

It’s difficult to measure but there are people using influence to raise others up in the industry, Jyll is a fine example with PPC zone, I think that’s a true reflection of someone’s influence because they are helping to actually improve someone’s career.@mattbeswick

Let’s face it – loud voices usually make their way to the top of the pile, whether or not they’re saying anything valuable. I can think of one whose initials are NP @beyondthepaid

LinkedIn does have gender weirdness on multiple fronts @revaminkoff you are not imagining that. @NeptuneMoon

I’m so glad Jyll is at the top! @beyondthepaid

There is a good reason they will try and get folks who are already well known in politics to run for offices, because folks are more apt to vote for them even if an unknown candidate would be the absolute best person for the job. Name recognition has a big influence of votes and that holds true for the lists as well. Oh, I see this person everywhere so they must be doing well. They may only be average, but everyone knows their name so they get the recognition. A bit of a harsh reality and shows the advantage of putting yourself out there if you are a young marketer. @Ichasse

@mattbeswick is making a good point about how much community uplift should be an actual metric on who is recognized. (see what I did there?) @JuliaVyse

I am sorry for all of the women in this field that have to work twice as hard to get ahead. during my career it has been a blessing to fall into a field dominated by women and something to be celebrated. @Chriskostecki

Us old dogs don’t really need to be on a list. The list that is the most important is the one brands tend to reach out to even more than peers. On the other hand, having friends in the industry is also incredibly valuable so you have folks you can reach out to if you are having issues or just want to talk through something you are dealing with. @Ichasse

I think for freelancers or consultants, these lists can have more value as it lends you cred when you are up against agencies. @NeptuneMoon

Spot on @Ichasse I’ve kind of “retired” from content creation but still love participating in stuff like PPC Chat and being available to help others. @beyondthepaid

Exactly, if anything I am slowing down these days. I don’t need 3-4 leads a week to try and keep business anymore as I get closer to the age of retirement. Now it is mostly because I still enjoy the work. For a younger marketer though, I would say absolutely put yourself out there so you are at least considered for a list and hopefully get on them. @Ichasse

Exactly. 10-15 years ago I was good with blogging weekly, posting daily, etc. Now I have better things to do with my time – but it’s absolutely good for those up and coming to get themselves out there! @beyondthepaid

It’d be cool to find some way to be able to collect/judge case studies in order to award PPCers who are doing excellent or innovative work, but even then, that’d require people to

know this type of award exists
put together a very specific type of case study to even be eligible

Which gets back to the same issue of the people doing the best work likely don’t have the time to submit for these kinds of awards, unless they’re part of a larger agency/machine that has some sort of incentive to get recognition. Would be really excellent if there was a way for Google reps to submit accounts for this type of a performance award, but that’d also require a few things, like reps who actually know what good performance is, Google to have a desire for accounts to actually perform well vs. push their newest products, etc. @AnthonyMcDaniel

There are definitely awards out there, but they tend to go to large brands and their agencies. Which is fine. There is great work being done at that level. But it is not the only level out there… just the one that gets the majority of the spotlight. I think what is missing is a recognition system for brands and PPC pros below that mega level. @NeptuneMoon

yup! I know we mention it with every one of Google’s “case studies”, but when I hear that Coca Cola saw a 10% lift in XYZ because of this or that, I just yawn and forget that study exists. Show me accolades for the marketers who 5x’ed the return for their local plumbing client on a $2.5k budget! @AnthonyMcDaniel

@AnthonyMcDaniel Yeah, I agree! I do know of one awards ceremony that’s based on case studies: https://ussearchawards.com/ @DiiPooler

Search Engine Land awards too – there are categories for type of business, size, agency vs in house, etc (disclosure: I’m on the judging panel for these awards) @beyondthepaid

Influential is opinion. But contributions to education and training of the industry is where it would be weighted. How would it be scored? That I really don’t know. @JonathanKagan

Weighted average of the following

Community Engagement
Problem solving/helping others
Novel Insights
Peer Votes
Social Media Metrics (Reach, Engagement, Views)
Content Published (newsletter, blog, videos, course)
Type of content, etc.
Case Studies/Results (I have my doubts here coz it can tilt towards larger agencies)

Wouldn’t add seniority or credibility here coz that gets taken care of by the peer votes in a way. And these can be refined further, and each category can have sub-categories with their own weighted average ranking for type of content posted for example. It’ll always be subjective, and there won’t be a perfect system, but this can help capture different contributions and be varied. @alimehdimukadam

Q3: How can we expand the circle of people who are recognized as excellent or influential in the PPC industry?

I am trying here in PPC Chat! Please write a guest post here. I will help you end up with a great piece. So don’t let fear of writing or thinking you don’t have any good ideas stop you. We also have a program where we will have experienced speakers help you with pitches and presentations. @NeptuneMoon

How can we open the doors to people with different life circumstances? There are people who have the time, means, and life circumstances such that they can travel the world to attend and speak at conferences — but there are a lot of people who can’t. @revaminkoff

For more formal lists, I think part of the nomination criteria should include a quiet voice question. Like you’re now a finalist, tell me who you hear from who isn’t on a podcast or at conferences for whatever reason. @JuliaVyse

Or like @NeptuneMoon said earlier, who would you love to be able to text with your PPC questions? @beyondthepaid

We live in a digital world today, so putting yourself out there is SO MUCH easier than it used to be. You used to have to spend thousands of dollars to go to every popular event out there. I would suggest to people today to do the following:

Create a YouTube channel where you give advice, walk through setups, etc…
Create tons of social channels (X, TikTok, etc…) to share knowledge.
Participate in groups like this one
Answer folks questions when they have issues and this will make you a subject matter expert to folks
Blogs are still a thing, so publish articles on new features, options, how to optimize, use the new features in ad platforms etc..

That is just a start, but I would say the extra stuff would probably take up about 30-40% of your work week if done well, but the leads and notoriety you would get would be huge compared to marketers just doing the work. @Ichasse

I still think it’s a question of who you’re influencing though – influencing other PPC experts doesn’t necessarily bring in new clients who aren’t PPC experts, for example. @revaminkoff

Oh and take advantage of publications like @NeptuneMoon or Search Engine Land who ask for submissions from authors. They already have a following which can help you gain influence in the space vs. trying to build your own from scratch. @Ichasse

Nothing wrong with that, but there is still the need to get in front of your ICP, whatever that is, and have influence there @revaminkoff

Writing for industry pubs was a HUGE thing for me early in my career @beyondthepaid

@Ichasse is not talking to those of us who don’t get support from corporate comms. I even have to get guest appearances approved! @JuliaVyse

@revaminkoff You are 100% correct, but I have gotten work from other marketers and referred work to other marketers in the past, so don’t sleep on the impact of your peers also thinking of you as an SME (subject matter expert) in your field. If I recommend you to a client it is because I have faith in your ability to execute to their needs which can be gained by knowing more about you as a marketer. @Ichasse

I have also gotten jobs this way @beyondthepaid

Yeah @JuliaVyse very true as my advice is mostly if your company does not mind you building your own brand or a freelancer. A lot of companies don’t mind as long as you mention them as the company you work for; however, because it is more publicity for them and you at the end of the day. @Ichasse

I think people on those lists can use their “influence” to pull up those who they want to see included on those lists in the future. I know most of my really great follows on LinkedIn have been from recommendations by people I already follow. Probably means a bit of extra work from those people, but spotlighting others’ work (even just commenting/engaging with content from smaller creators) can be the difference between that person being on next years list or not. @AnthonyMcDaniel

Sadly organisations don’t encourage team members to be active in the community, they want them focused on their job and that job doesn’t involve building their own brand footprint. You need to push your team members into the community at large, set up Substack writing, post on LinkedIn, be a guest on industry blogs, have opinions and don’t be afraid to give them. Seek out mentors, if you are well established seek out mentees. The industry as a whole does better if we share our knowledge and enthusiasm with the community at large. @jimbanks

Amplify those voices that are underrepresented. Comment, share their articles. Get them on podcasts and have them write articles. I guess many don’t WANT to be as visible or recognized even. Comes with your place of work (if it’s encouraged to share your POV) and sadly many times they feel like they have nothing to contribute, as the same people are sucking all the air out of the room usually. @BorisBeceric

Q4: Are there additional ways we could support and amplify PPC Chat community members?

Thank you for all that you already do! @revaminkoff

I could not be more sincere when I say I want to get more voices heard. @NeptuneMoon

I think if all of us were just 1% more @NeptuneMoon our community would be pretty well known! But for real, what if we had a #helplikemypost feature where we commit to liking, sharing posts from each other? guest post, original ep, comments even can be helpful for loudmouths like me who are limited due to org structure. @JuliaVyse

I will add, especially for our women members here, be sure you’re following or connected to other PPC women on LinkedIn and socials and interact with their content. @NeptuneMoon

@ me please ladies! I will connect with you. @JuliaVyse

Maybe we need a ShamelessPlug or Amplify Me channel here where we could share our posts? I sometimes wonder if people feel weird about posting their own posts here? @NeptuneMoon

@NeptuneMoon Ooo I really like that idea @revaminkoff

I’m also echoing the gratitude for this channel. It has helped me stay connected during caregiving, and has also been helpful in making my transition back to full-time work. @Stephaniecockerl

I think a big thing is just letting folks know when someone helps you. Show gratitude to those who help you by raising their voices by simply thanks or acknowledging their contributions to your success. Most of the popular sites already have article submission options. Most of the work has to be on us if we want to be recognized though. You cannot just sit in the back of the room quietly and expect to get noticed, just like if you went to a party. You have to get involved and work on being seen/heard. @Ichasse

There are more formal professional organizations we can model after, we can look at resources, job opportunities, etc. @Chriskostecki

I will add too, if you share something on another network, tag me or send me a DM here so I can interact with your content! I hope everyone feels like I am very accessible…I am not called PPC Mom for nothing @NeptuneMoon

You cannot just sit in the back of the room quietly” – like #googleads channel. 1700 members and hardly any discussions. @PriteshPatel

That is my dad advice though. 95% of the impact is on you and 5% if platforms and people having vehicles in place for you to show your value to the community. I honestly believe our community has a lot of vehicles available, so it is just on us to have the confidence to raise our hands and put yourself out there. I also know a lot of us who have been doing this for years whether it is . @NeptuneMoon myself or others who are happy to provide you with guidance / advice on what you can do, if your articles or materials are good enough for publishing, etc… I have had folks reach out to me with their training products, articles, etc.. and ask if it was good enough and if it was missing anything. Always happy to help other folks on my end and I know for a fact a lot of others feel the same way. @Ichasse

those with larger audiences need to promote those without smaller audiences and everyone needs to be ready to network, never know when the next opportunity or project will launch you into the stratosphere @Chriskostecki

@NeptuneMoon I just love how I can always DM you with whatever, and you’ll reply – I can’t even imagine how many people reach out to you and you are a true hero of our community. @BorisBeceric

Q5: What kind of recognition would you like to see in our industry?

I want more people to be seen for the cool things they are doing or the interesting ways they think about different aspects of PPC. @NeptuneMoon

Network payouts.. @Chriskostecki

I would like to see more opportunity to “nerd out” with fellow practitioners, while not feeling like you need to reinvent the wheel to get recognized. @revaminkoff

I wish we’d get more in the weeds people sharing stuff – it’s the same challenge as goes with any org. the loudest voice isn’t always the best. Recognition is TOUGH because nobody sees you in the weeds/what you’re actually doing and relying on the loudest voices to shout on your behalf. @Aaronlevy

I think spotlights mean the most to me. Trophies and award ceremonies are of course fun and I will never get travel approval to attend, but I care about deep convos with people who should be heard from. 20-40 mins from a strong interviewer on one subject. @JuliaVyse

Not enough people talk about what’s happening with B2B and with small advertisers or local businesses, for example — not everyone has the budget to do a big AI test or to be a big brand – but the work all of us do day to day regardless of the situation still matters. @revaminkoff

You all can nominate people to have a profile done on them or if you think they could do a great post about something or if you’d like me to do an interview with them.@NeptuneMoon

We could all probably use a confidence boost, TBH…^ As in what you have to say matters, it is good enough. Share it. @revaminkoff

I am thinking a weekly shout out post might be good too… In kid’s writing class they do what they call “glows” for each other where they write little compliments about someone’s writing assignments. We could do that here… @NeptuneMoon

Brands that hire you are the ultimate recondition. I always think of every dollar bill (US) as a note of recognition and thanks from clients. Really at the end of the day that means more than anything. Just try and be grateful to those who acknowledge you are help you in your journey. Share their articles if you found value in it, name them in your posts, etc… Be kind and be grateful always to those who helped you even in the smallest ways. @Ichasse

Maybe different categories – in house, agency, freelancer, b2b, social, etc so you can tailor who you’d like to follow to your specific needs. might get more of us in house folk sharing stuff too. @mattbeswick

@mattbeswick I would LOVE more in house content. @NeptuneMoon

damn, no one thinks networks should be paying us in addition to clients? @Chriskostecki

@Chriskostecki I would be happy if networks and platforms would stop trying to make us obsolete. @NeptuneMoon

@Chriskostecki sounds like you belong in holdco land with me. @JuliaVyse

@Chriskostecki I think commission would be nice or more recognition – some platforms do it better than others – but I also think our neutrality is powerful and important in trustworthiness to clients. @revaminkoff

Agree with the in the weeds for sure. “Here’s what actually happened, what worked and what didn’t.” Or if you are brave enough, and have the right snippets in place on your MSAs where your client understand and expect you to share content (even with some blurring here and there) about specific brand challenges and unsolved strategic discussions, then you could even go about it like “hey followers, here’s what I’m working on today. I don’t have the answer yet but I’m thinking of approaching it from this direction.” Maybe even a mentoring vibe in the video/podcast. Like, get permission to discuss it IRL to a ppc community, maybe gate it in some way with a locked server or patreon or similar, then you can have really open discussions without worrying about damaging a client relationship or getting ideas stolen from direct competitors. I’ve wanted to do something like this but it’s a logistical nightmare, still would love to see it if its possible. @timmhalloran

@Chriskostecki If networks did that, it would be great. I just think we all know there is zero chance of them giving up any of their margin to marketers who use their platforms, lol. Also it may be a bit of a conflict of interest if Microsoft gave us a 2% commission on ad spend vs. Google at 1%, etc… We would tend to lead towards the platforms with the higher commissions for us vs. what is best for the client. @Ichasse

i have grown clients from $5k/month to over $500k, still managing them at 100k/month. working one now, from ground zero to $25k/month in three months and still growing. They pay my mortgage. Not the networks. @Chriskostecki

@Aaronlevy Sounds like you have a good base to start something if you wanted to if that niche is not already being served. A lot of the content out there is at 10,000 feet, so it would probably be very helpful to have more stuff at ground level. @Ichasse

@Chriskostecki I agree with you that those clients we grow pay our mortgages and frankly, they’re the work and relationships I’m proudest of. @revaminkoff

if we organize, if we leverage the budgets we manage to be in the best interest of our clients the networks may stop trying to work around us and engage with us. no one will give us anything. @Chriskostecki

@Ichasse the challenge isn’t the platform, it’s getting the “in the weeds” people to speak up/share/be comfortable with sharing. public speaking/writing isn’t everyone’s forte or career goal. but i’ve got the little hamster wheel in my brain moving @Aaronlevy

I would like to encourage everyone to encourage the people you work with or talk to to strongly consider sharing their thought processes or things they are doing. It starts often with something as simple as that – someone saying to someone else “hey you really made me think about this differently” or something like that. And then encouraging them to do something with that! As I said, I am here to help them take it from “hmmm, maybe I do have something to say/share” to having something to share! @NeptuneMoon

I’m really sorry I missed this convo live. My ask is that we recognize those who are kind. It’s really depressing to see how many unkind people get amplified over those who bring equal parts brilliance and compassion. @navahhopkins

On the other side of this whole convo, but I wouldn’t mind seeing a list of “Top PPC Grifters” one day. Would save a lot of people’s time & money if it was easier to confirm when people are full of it – or just kinda shady @AnthonyMcDaniel

Alas that would cause too many thoughts and feelings XD @navahhopkins

Most. Definitely. But the part of me that loved watching Jersey Shore back in the day would be into the drama of it all. @AnthonyMcDaniel

Yeah, it comes down to encouraging folks to share if they “want” that recognition and interacting with the content in a positive way even if you disagree with something or have a different viewpoint. I actually learn more from folks who have different viewpoints than my own if I am being honest, because it makes me think a different way. In our line of work, we can then test and see if it works for our clients. Even then some things work amazing for some brands but fall flat for others which is why testing is the bedrock of our jobs. @Ichasse

I absolutely love it when someone makes me think about something differently or makes me take a look at how I am thinking about something! @NeptuneMoon

I just want to see the loudmouths not get celebrated so much. The PPC news bros and the “AI is going to take your job” crowd is really getting to me. @BorisBeceric

PPCChat Participants