In Q3 2025, AI-driven automation took center stage in PPC, with platforms giving advertisers more power to optimize. Ad platforms are rolling out smarter automation, better audience insights, and tools that help advertisers spend smarter. Here’s a quick roundup of what has changed.
Unpacking Paid Search Insights from Q3 2025
Performance Max campaigns got a boost with new features. Advertisers can now tap into more precise audience targeting, clearer reporting on new customer acquisition, better visibility into creative performance, and AI-powered recommendations. Together, these updates give marketers more control and insight to drive stronger results
Managing ads across your website and app can be challenging. To help, Google has introduced new features designed to bridge that gap. These updates make it simpler to streamline your workflow, build a seamless customer journey—from finding you on the web to converting in your app—and ultimately drive better results for your business.
Advertisers worldwide can now try AI Max for Search campaigns—a simple one-click tool that puts the power of Google AI directly into your Search campaigns. The beta version is available across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API.
Asset Studio, powered by Google AI, is your go-to space for bringing creative ideas to life. Soon, its generative AI tools will support your entire creative journey—from developing and reviewing to sharing high-performing assets.
Google is increasingly using large language models to spot and block “invalid traffic” that doesn’t come from real people, safeguarding advertiser budgets and preserving trust.
Amazon has noticeably scaled back its paid search activity, particularly on Google Shopping. This move has left many advertisers wondering — is it part of a bigger strategic shift or just a temporary pause? It’s also raising questions about who might benefit from this change and what it means for brands that rely heavily on Amazon’s presence.
Google Ads is testing a new feature called “Search Term Categories” that brings more transparency to responsive search ads (RSAs). This feature organises user searches into intent-based categories, providing advertisers with a clearer picture of what people are looking for — including some search terms that were previously hidden due to privacy reasons.
Microsoft Advertising has rolled out new controls and reporting features for both Audience Ads and Search Ads, giving advertisers greater flexibility and efficiency. Now, you can:
- Manage website exclusions from one place across all your accounts and campaigns.
- Apply exclusions in bulk to multiple campaigns at once—saving time and effort.
- Add up to 10,000 websites to each exclusion list and create up to 100 exclusion lists per account for more precise targeting.
Reaching high-value iOS users is a big growth opportunity for marketers. To make the most of it, Google Ads has rolled out three new solutions that help boost performance and deliver better measurement on iOS.
The Social Shift: What’s New in Q3 2025?
“Recommendations” is a new feature in Reddit Ads Manager that helps advertisers easily optimize their campaigns and improve performance. Whether you’re a seasoned advertiser or just getting started with Reddit Ads, these smart suggestions make it easier to run more effective and impactful campaigns.
Reddit’s automated bidding for the Brand Awareness & Reach objective helps advertisers boost performance with less effort. Advertisers can choose between Lowest Cost or Cost Cap strategies to maximize impressions and simplify brand budget management on Reddit.
Meta’s latest product updates, including the expansion of Reels trending ads, now let advertisers and agencies place their brands alongside the most trending and culturally relevant Reels content.
The holiday season is just around the corner! Here are three smart ways Meta is suggesting to turn the festive buzz into real sales and those carts into conversions:
- Master the algorithms – Use AI and automation to power up your campaigns and stay ahead of the competition.
- Go omnichannel – Reach your audience wherever they are with a connected ad experience across platforms.
- Team up with creators – Combine authentic creator content with high-performing Reels to drive holiday conversions like never before.
Brand Rights Protection helps businesses identify and report misuse of their brand in ads and posts across Facebook and Instagram. Meta is now expanding scam ad reporting to all accounts, making it easier for businesses to flag suspected scam ads quickly and at scale.
Meta’s Q2 earnings highlight just how powerful video has become. Instagram video watch time has jumped more than 20% year over year worldwide, while Facebook saw a similar 20% rise in the U.S. Let’s dive into three key takeaways from across Meta’s platforms to help marketers tap into this momentum and boost their video performance.
Karooya’s Best PPC Articles of Q3 2025
Google Ads is taking a major leap forward with AI Max—a new suite of AI-powered features built to broaden keyword reach, boost automation, and keep performance transparent.
On July 11, 2025, the UK’s Competition and Markets Authority (CMA) released a series of reports examining competition in key sectors such as search engines and housebuilding. These include the Proposed Decision along with supporting annexes on Market Outcomes and Profitability Analysis.
Tinuiti’s Q2 Digital Marketing Report offers an in-depth look at how major platforms like Google, Meta, and Amazon performed. The insights from this report help advertisers stay ahead of trends and make smarter, data-driven decisions that improve campaign performance.
Performance Max (PMax) campaigns have become the backbone of Google Ads automation. Powered by Google’s AI, they help you reach audiences across multiple channels. However, sometimes your ads might appear for searches that don’t match your goals — and that’s where negative keywords step in to protect your budget and relevance.
The court’s latest ruling targets Google’s dominance in search text ads, introducing new rules for auction transparency and syndication access. Other advertiser requests were declined in the U.S. v. Google antitrust order issued on September 2, 2025.
Powering up your ads with AI means combining data-driven insights with human creativity. AI helps to generate ad variations, and when you fine-tune those AI ideas with your brand’s voice, you get ads that people can’t scroll past.
Related Links
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.