The 3 AdWords Segments You Must Try

The AdWords Segment feature though may go unnoticed but it offers an array of options basis which you can dig deeper into your campaign performance.

Knowing AdWords Segments

With AdWords segments you can break down your data basis any of the following the criteria selected by you:

The data is split into rows against each ad/campaign/keyword, where you want to dig deeper. From there you can identify opportunities or problem areas affecting the conversion rate.

Each of the options under the segment tab have different objectives. To simplify things, here are the most important segments that you must refer to, to make some optimized decisions for your account.

Segment By Time

Under time you have the option to get details basis ‘week’, ‘month’, ‘quarter’, ‘year’ or ‘day of the week’. By analyzing the data from this segment you can decide when you would wish to show your ads more often by identifying the days your ads perform the best. You can accordingly bid higher for the peak day(s), pause ads or bid lower during nonperforming day(s)/ For campaigns and ad groups you can get drill a little further by opting for ‘hour of the day’ and find when during the day your campaign performs or under-performs.

Segment By Device

When running a campaign you might initially wish to show your ads on every device type either because you want to or because you are not sure of which device will drive results. This segment option gives insight on from which device you have been receiving more clicks or conversions. The analysis drawn from this segment can help you decide your bidding for the performing device type or create a separate campaign targeting only the device that achieved results.

Like in the following case, you get a clear idea of where the traffic is coming from, so it might in turn be a good decision to invest there more.

Segment By Conversion

This option gives details of how your conversions have been performing, if you have multiple conversion actions activated for your account. So, though AdWords shows the conversions clubbed, otherwise, you can get insight into which of these conversion actions are actually contributing the most. You have the option to see details basis ‘Conversion Name’, ‘Conversion Category’ and ‘Conversion Source’ which are specified when you define your conversion action.

With this option you get a breakdown of your conversion actions against each campaign or ad group (whichever you select). It is a great way to identify which campaign is driving which type of conversions

Now that we have shared the top AdWords Segments for you to try, let us know which other of these AdWords segments helped you optimize your account and how.

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