A year back, Google announced their new ad format, Expanded Text Ads. Following that announcement, we launched the Expanded Text Ad Preview Tool to help advertisers create ads in the new format, share the ads and review it.
Posts Categorized: Expanded Text Ads
Creating multiple ad copies helps understand which ad messaging connects with your audience. While creating your ads, you might not want to use the AdWords platform directly, but create ad messaging options that can be later reviewed and edited. Our AdWords Mock Up Tool or Expanded Text Ad Preview Tool helps advertisers create ad copies… Read more »
All ads are not created equal. When you create multiple ads in an ad group, there are certain hypotheses you go with. You may wish to emphasize on call to action in one ad. You may highlight different USPs in different ads. You may want to talk about the offers on certain products and services…. Read more »
With the launch of Expanded Text Ads, Google AdWords and Bing Ads offer more room to your ad messaging. However with the additional space, there is a possibility of your ad messaging being truncated for certain device types. This is done to improve the user’s search experience. Whether you ad will be truncated or not… Read more »
Standard Ads is a thing of the past now. Expanded Text Ads is the new ad format that offers more real estate to advertisers. The transition phase is over and to initiate your ETA led campaign you might want to come up with the right messaging.