Expanded Text Ads announcement was met with speculation of whether it will help business excel or not. Though the answer is still underway, advertisers have been investing their time in generating the desired output from the new format.
Posts Categorized: Expanded Text Ads
It’s been a little less than 3 months since Google AdWords rolled out a new text ad format, called Expanded Text Ads (ETA). The new ad format gives 50% more space for the text ad. There are two headlines of 35 characters each. The two headlines are concatenated to show a single headline. Then, there is… Read more »
Sean Quadlin shares Google’s best practices to guide advertisers through the migration process of Expanded Text Ads, utilizing its benefits, setting up the expanded text ads, how to go about testing and optimizing the creatives to utilize its full potential.
Expanded Text Ads, the much hyped announcement made earlier this year during the Google Performance Summit was made officially available by July 2016. To help users make optimal use of ETAs, Christine Machado, Global Products Specialist ETA and Scott Lambert, Product Manager on Expanded Text Ads discuss about the best practices ,benefits of Expanded Text Ads vis-a-vis Standard… Read more »
It’s been almost 2 months since Expanded Text Ads (ETA) went live for all the Google AdWords advertisers. Early results for Expanded Text Ads were mixed.