In an insightful article on Search Engine Land, Christi Olson writes about importance of search terms report in Bing Ads. Within the keywords tab is the search terms report. It’s a great place to find potential negative keywords, or new potential keywords I should add to my account, either in the same or a… Read more »
Posts Categorized: Negative Keywords
Negative Keywords List is one way to optimize your AdWords campaign. It reduces the task of individually assigning common negative keywords to multiple campaigns. You can simply create a list of such campaign-centric keywords and assign them with one click. Here is more detail about it.
Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.
Making mistakes is human, but not correcting is definitely ignorance. For a PPC advertiser, the importance of negative keyword is unmatched. Its usage and application is critical for an optimal performance.
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bid and impression share etc. to help advertisers productively do keyword planning for their campaigns.