7 Common PPC Audit Tasks That You Must Know

Posted by & filed under AdWords, Negative Keywords, PPC, Search Marketing.

PPC audit is the process of analyzing your account, revisiting the general settings that were previously overlooked and syncing new features or settings to improve account performance. But what areas should you look at? With so many improvement prospects, you might get baffled between shortlisting the focus points and deciding what changes to make.