Making mistakes is human, but not correcting is definitely ignorance. For a PPC advertiser, the importance of negative keyword is unmatched. Its usage and application is critical for an optimal performance.
Posts Categorized: Negative Keywords
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bid and impression share etc. to help advertisers productively do keyword planning for their campaigns.
Lots of campaigns. Lots of optimizations to do. And lots of pressure to improve results in ever-competitive paid search marketing effort. We plan to take at least one worry off your list. You have already used Karooya’s Negative Keywords Tool to add negative keywords to your campaigns. Today, we take it a notch higher. We… Read more »
Negative Keywords combats wasted ad spend and ensures that relevant traffic is driven to your business. To lift your ppc campaign to drive more conversions it is important to drive traffic that is reliable and that is possible through negative keywords.
AdWords and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect keywords to bid on when you start with a new campaign and in the longer run.