Posts By: Amita

This week’s discussion was inspired by a Digiday article exploring the importance of shifting search habits for advertisers. Here’s a recap of the session, hosted by Julie F Bacchini.

Whether it’s various ad platforms, clients, or PPC accounts, there are insights experts wish they had known beforehand. Host Julie F. Bacchini explored these and more in this week’s PPCChat discussion.

Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought experts’ views on the importance of account structure, does it vary by platform? Do changes in the way platforms are set up these days influence PPCer’s account and campaign structures? and more.