Google has added a number of automated tools in recent years, including Smart campaigns, Maximize Conversion Value and Maximize Conversions strategies, Google ad scripts, and others. Performance Max campaigns are the newest addition to its advertising automation solutions.
Posts By: Amita
PPCChat | Client and Account Onboarding & SOP | 21st June 2022
Greetings Happy Readers! Here is the screencap of this week’s PPCChat discussion which was hosted by Duane Brown.
PPCChat | Setting & Managing Expectations in the PPC Era | 14th June 2022
Greetings Happy Readers! When it comes to business, setting expectations with clients is very important. In this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on the importance of expectation setting for clients/stakeholders, have their expectation setting language or process changed with the rise of automation, and more.
PPCChat | B2B PPC in 2022 | 7th June 2022
Greetings Happy Readers! During this week’s PPCChat session, host Julie F Bacchini & PPCers discussed the platforms on which experts are advertising for their B2B clients, what is working well, and what are experts’ biggest frustrations in B2B PPC. Here is a screencap of the entire discussion.
Monthly Roundup | Top PPC News | May 2022
Greetings, dear readers! Here’s another round of top PPC news to keep you informed about the industry’s most recent developments and improvements. This month, Google Marketing Live offered YouTube Shorts, Performance Max improvements, Multisearch, Visual Shopping Ads, and many other features to help us drive better results. We’ve assembled a list of these and other… Read more »
