PPCChat | GA4 | 27th June 2023

Posted by & filed under PPCChat.

During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on GA4, how comfortable they are working in GA4, the biggest challenges working in GA4, what is missing in GA4 which was available in universal analytics and more.

What are Some Strategies for Lowering Amazon ACoS?

Posted by & filed under Amazon Ads.

Using Amazon advertising to attract customers to your product listings can boost sales. However, it’s essential to assess whether your advertising budget is being utilized effectively. Analyzing ACoS can help you gauge if you’re making wise use of your PPC budget.