Advertising on Facebook has become one of the effective ways to grow your business. In this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the performance of Facebook Ads lately, have they found anything new which is working for them, how are audience working for them, and more.
Posts By: Amita
Google Ads Benchmark Report by Tinuiti | Q2 2021 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2021. This report gives insights across paid search, Shopping, YouTube, and Discovery. Last year due to a pandemic, CPC, clicks, and spend growth suffered but in Q2 2021, advertisers saw a slow and steady rise in CPC and spend growth. In… Read more »
PPCChat | PPC Account Structure | 20th July 2021
In this week’s PPCChat session, host Julie F Bacchini discussed the changes made by Google Ads that impacted the way experts structure their accounts, if their philosophy about account structure changed in the past year, what was the main driver of the change in thinking and more.
PPCChat | Feed Based PPC Advertising | 13th July 2021
What is feed based advertising? What to look for in a third party tool to run feed-based text ads for Search? What is the biggest challenge experts facing with feed-based text ads right now? All these questions and more were answered in this week’s PPCChat session which was hosted by Julie F Bacchini & Andrew… Read more »
Checking & Improving Landing Page Quality Score
A well-designed landing page can turn visitors into reliable customers. While using the PPC channel to bring your eventual customers to the business site, it becomes more important to check the quality score of your landing page and take measures to improve it.
