The Google Ads Benchmark Report for Q2, 2022 was released by Tinuiti, a digital marketing company based in the US. The following are some of the study’s main conclusions based on anonymized Google program performance data.
Posts By: Amita
PPCChat | Beyond The Click – Leaning Into CRO for PPC | 12th July 2022
Welcome Happy Readers! During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on CRO (Conversion Rate Optimization) for PPC, do they have experience in CRO, is CRO a part of their regular practice to review landing pages, and more.
PPCChat | The Value of PPC in 2022 | 5th July 2022
This week’s PPCChat session was hosted by Julie F Bacchini. Experts discussed on positioning the value of PPC during new business calls, has the value of PPC shifted over the past few years, and are they finding it harder or easier to sell their value as a PPC professional lately.
Quarterly Roundup | Top PPC News | Q2 2022
Welcome Happy Readers! Second quarter of 2022 was quite productive. Google Marketing Live event had brought many new features such as YouTube shorts, New Asset Library, Performance Max campaign upgrades etc. Here is the quich recap of all the announcements and updates by Google and other major PPC platforms.
PPCChat | ETA & RSAs Era For Google Ads | 28th June 2022
Greetings Happy Readers! With Google Ads ending the ability to create ETAs this week, PPCers expressed their views on creating ETA before the deadline, how long will they wish to run ETAs, have they found an optimal formula for crafting RSAs, and more. Here is a screencap of the entire PPCChat session hosted by Julie… Read more »
