Welcome to this month’s PPC News edition! tROAS bidding to optimize business towards revenue, how Twitter and Google are preparing users for Apple’s App Tracking Transparency (ATT) policies, Expansion of Pinterest ads into Brazil, organized bid strategies for Search campaigns, and more.
Posts By: Amita
What Are Custom Parameters In Google Ads & How To Set It Up?
When someone clicks your ad, Google Ads parameters help you track and keep a record of the traffic source. Custom Parameter is one of those parameters. So we will be learning more about this parameter in this article.
PPCChat | What If | 27th April 2021
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on various topics like what if experts are no longer to do retargeting, what if experts could not utilize first-party data, what if PPCers are no longer able to see the audience or demographic data in platforms and more.
How To Monitor Your PPC Competitors?
We have updated this post. To keep this content aligned with the latest PPC practices, tools, and competitive analysis approaches, we recommend referring to our newer and more relevant guide: PPC Competitor Secrets: How to Monitor, Analyze & Track Their Google Ads
PPCChat | FLoC, Query Matching, Bidding Strategy, Account Auditing | 20th April 2021
In this week’s session, Julie F Bacchini focused on various topics which include Bidding Strategy, Account Auditing, Query Matching, and FLoC. PPCers expressed their views on smart bidding, what steps are they taking to be ready for FLoC? , what is their biggest frustration when auditing accounts? and more.
