This week’s PPC Chat session was hosted by Julie F Bacchini which sheds light on the concept of the Funnel in PPC and which part of the funnel has been focused by PPCers for their PPC work and more.
Posts By: Amita
Weekly PPC News – Google Ads Import Updated in Bing Editor, New Audience Targeting in LinkedIn and more
Welcome to this week’s PPC News recap! New guide by Google Ad Manager for retailers, steps taken by Facebook regarding discrimination in ads, Bing Ads Editor improvements to make Google Ads import seamless, Quora makes promoting answers easy and more
PPCChat | PPC App Campaigns | 20th March 2019
Hosted by Julia Vyse, this week’s PPCChat session discussed about App Campaign, challenges faced with PPC for apps, app trackers used by PPCers, industries PPCers use the App campaign for and more.
Weekly PPC News – Google Ads Adds Recommended Columns, Facebook Updates Relevant Score Metrics and more
Welcome to this week’s PPC News recap! Google Ads introducing the Query Builder tool, Introducing a new policy manager for a customized experience on Google Ads, Amazon New-to-Brand metrics, what it takes to build a successful PPC program and more.
Removal of Google’s Average Position – What The PPC experts Have To Say
Google Ads had announced on 26th February, 2019 that it will sunset average position in September 2019. This announcement triggered a lot of mixed responses in the PPC industry. Even though Google gave the first sign of the average position removal when the last year November they introduced four new ad position metrics.
