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Welcome to this week’s PPC News edition! Google Ads is charging DST fees in specific countries, Change to search term report in Google Ads, LinkedIn’s new playbook to achieve brand and demand goals,  How video ad formats can be used as a tool to achieve more in Twitter Ads, Capture leads with promoted answers in Quora and more.

Google Ads will be charging DST Fees for ads serving in specific countries – Google’s announcement to charge new fees for ads serving in specific countries from November 1, 2020.

How to measure brand strength with Google Ads – Granular brand data helps you to compare the brand strength of your company and your competitors at the city and product level. Learn more details in this article written by Robin Lord.

62 Indispensable Amazon Seller Tools You Need [2020 Update] – In this article, Tara Johnson provides a general outline for the tools and services Amazon sellers will seek out at some point in the development of their business on the Marketplace.

Accelerate Your Brand and Demand Goals with LinkedIn’s New Playbook – Balancing brand building with generating more leads is a challenge. To ease this challenging situation, LinkedIn has introduced a new playbook to help marketers achieve their brand and demand goals. Get more insight in this piece of article written by Ryan Maclnnis.

Accelerate Brand and Demand Goal

Expanded conversion categories and reporting – Google Ads is recommending new categories for all your existing conversion actions on the Conversions page to make sure your performance reports are accurate. From October 15th, these suggestions will be automatically applied if you haven’t already accepted them.

Capture leads with Promoted Answers – Quora announced that Lead Gen Forms can be added to Promoted Answers which helps you convey your business’s value prop in long-form text. More details are here.

Dynamic Remarketing, LinkedIn Profile Targeting & In-market are here – As we are heading into the holiday season, Microsoft Advertising has announced the release of three audience targeting features: Dynamic Remarketing, LinkedIn Profile Targeting & In-market to reach to the right customers. Dianna Wu & Derrick Fu explains these features in this blog post.

How Worried Should You Be About Fraudulent Ad Clicks? –  What’s the best way to eliminate fraudulent ad clicks? Should you pay for third-party software to catch those fraudulent ad clicks before they happen? Pauline Jakober gives us insight into this article.

Fraudulent Clicks in Google Ads

Google Ads Taking Away Advertiser Access To Some Query Data?!? – When Google Ads announced that they are planning to remove the advertiser’s access to some query data, it created unrest among experts. Julie F Bacchini has penned down her thoughts on the same in this blog post.

The redesigned Microsoft Advertising web experience is here – The redesigned Microsoft Advertising has been around for marketers who requested to participate. Now, it is rolling out to all advertisers within the next several weeks. Haily De La Cruz, Maye Hua & Gordon Patterson give more insight here.

redesigned Microsoft Advertising web experience

Mix it up: How to capitalize on the strengths of each Twitter Ad format – Investigation was done by Twitter in association with MAGNA Global & IPG Media Lab helps to understand, how video ad formats can be used as a tool to achieve more. More in this blog post.

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