The AdWords Segment feature though may go unnoticed but it offers an array of options basis which you can dig deeper into your campaign performance.
Posts By: Kirti
Weekly PPC News – Compare performance between two time periods and more
Bing Ads and AdWords, both launched features that helps tracking performance, know about using location group targeting, when you can use broad match type keywords, about Facebook targeting options, a useful script to add your extensions across campaigns and more covered in this week’s PPC recap.
5 Automated Rules To Use In Bing Ads
Creating and managing your PPC campaigns go hand-in-hand. With the former you make sure that all elements of your campaign are ready to perform, the latter is to ensure that the performance is sustained and enhanced.
Weekly PPC News – AdWords Script to Identify Duplicate Keywords, Including Close Variants & more
New merchant center interface to streamline the processes, a useful AdWords script to help in identifying duplicate keywords in your account, the upcoming account level sitelink extensions, how to go about testing your Expanded Text Ads and make sure they are at par with your standard text ads. All this and more articles captured in this… Read more »
Aug 2016 – Top PPC Posts
The previous month Google rolled out the Expanded Text Ads format to all advertisers and this month Bing Ads has made pilot access for Expanded Text Ads available on request. The new ad format is surely the talk of the town and PPC experts have been sharing their best practices and recommendations to master it.
