[Transcript] Tracking Conversions On a Website With AdWords

Posted by & filed under Google Ads Tips.

How your campaign is performing can be determined easily with the help of conversion tracking. This tool not only helps you track a conversion action (purchase or filling up a form etc.), but also helps you carve your business objectives better (sales oriented or leads oriented). AdWords recently published a video tutorial that takes advertisers through the nitty-gritties… Read more »

5 Things To Learn From Melissa Mackey’s AMA Session

Posted by & filed under Google Ads Tips.

Melissa Mackey, Search supervisor at Gyro  and publisher of BeyondThePaid, a PPC-focused blog,  recently answered an array of interesting questions on Reddit’s ‘Ask Me Anything’ session. A popular face in the PPC world, Melissa’s session was packed with questions ranging from ‘what made PPC the best option’ to ‘her experience with handling B2B accounts’.