Unwanted keywords drive unwanted traffic that falls hard on the PPC pockets. To curb the flow of traffic via irrelevant keywords, Negative Keywords act as a savior. But using negative keywords goes with the caution of using it carefully and diligently so that in no way the prospects get blocked. Having defined the relevance of negative… Read more »
Posts By: Kirti
Weekly PPC News – Using Facebook and AdWords Together, Bilingual PPC & more
Is it the right time to expand your PPC campaign? How to use Facebook and AdWords together to generate some astounding results? Get digital marketing insights from Merkle’s Q1 report. Use the AdWords Script to identify some of the common AdWords mistakes. All this and more covered in this Week’s PPC News.
Merkle | Digital Marketing Report Q1 2016 – Highlights
The first quarter saw some major changes taken by Google, such as the removal of the right rail ads and introducing 4 ads in the top page results. How these changes impacted the search engine space and the advertisers were speculated throughout. Here is the answer to how the change has actually affected the overall… Read more »
Weekly PPC News – Script To Manage Monthly Budget, Retargeting Ad Ideas & more
From speculations of Apple creating an ad product for their App store to the highlights of industry specific benchmarks. Learn about AdWords script to simplify your work of allocating your monthly PPC budget, get insight on some creative retargeting ad ideas, easy step to manage your low volume keywords. All this and more in this week’s… Read more »
[Transcript] Insurance & Banking 2016 Insights – Bing Ads Webinar
Greg Woods and Laura Smith from Bing Ads team share their valuable insights and findings from two of the verticals studied, Insurance and Banking. Learn about how CPC, CTR, mobile growth has evolved in comparison to Google.
