[Update as on 28th April, 2020: This post has been updated with some new links] Keywords are the most important component of a PPC campaign. Through proper keyword mapping with your ad and your landing page content you can achieve the desired campaign objectives. You might have often clubbed similar keyword sets under one ad group… Read more »
Posts By: Kirti
Weekly PPC News – Free AdWords Script to Analyze Quality Score
Get AdWords Script to break down the QS attributes for each keyword, manage shopping ads, finding duplicate products and more. Download the new AdWords API, updated with new changes, make your DSA campaign quicker by using the newly launched ‘Recommended Bids’, get insight on how the removal of right ads have impacted the PPC space.
Using Bing’s Share Of Voice Report To Recover Lost Impressions
Witnessing a slump in your PPC campaigns and unable to ascertain what is leading to that? You can take help from Bing’s customized reports that helps you get insight into where your impressions are losing out on and what steps you can take actions to control further loss. This information is shared by the ‘Share… Read more »
Google SideBar Ads Removed From Paid Search Listings
While Google made the announcement of removing right side rail ads, David Szetela spoke with Matthew Umbro, Senior Account Manager at Hanapin Marketing and the Founder of PPCChat, on how this change will impact the PPC advertising world and how advertisers will need to rebuild their bidding strategy to stay at the top-of-the-game. You can… Read more »
Weekly PPC News – Bidding On Non Branded Keywords You Organically Rank For
Here’s a recap of last week’s trending articles. From a study conducted by Acquisio on over 90,000 campaigns to case studies that back bidding on non branded keywords. Find the top 10 articles handpicked from the PPC knowledge space.
