SMX East was held between Oct 24 & 25, 2018 where marketers across the globe shared presentations about search marketing, SEO and SEM. Here we list down some of the presentations given about Paid Search
Posts By: Kirti
Weekly PPC News – New Google Ads Innovation, New Facebook Attribution Measurement Tool and more
This week’s PPC News recaps the Google Ads innovations shared during the SMX East session, the new features to be released in Quora Ads, Facebook Attribution measurement tool for advertisers to capture customer’s journey, why your ad’s first position is not always the best revenue generator and more.
PPCChat | Attribution | Oct 23, 2018
This week’s PPCChat session was hosted by Elevated Marketing. PPC experts discussed about attribution, how they used this metric, which attribution model they prefer in Paid Media, multi-channel attribution challenges, how it affects budgeting and more.
Things Still Not Known About Negative Keywords
Few years back we had created a Negative Keywords Quiz, to check the scale of familiarity and understanding of negative keywords. We thought, it would be great to look into the responses and derive some findings out of it. Here is what we found.
PPCChat | Upcoming Holiday Season, eCommerce and Lead Gen PPC accounts | 16 Oct, 2018
This week’s PPCChat session was hosted by Kirk Williams. PPC experts shared how they plan for the holiday season, determining the budget planning, when to start gearing up for holiday season and more.
