The nature in which the Negative Keywords functions varies from the bidded keywords. They have separate objectives and hence need to be handled efficiently as they are the key triggers for a sustainable ppc performance.
Posts By: Kirti
PPCChat | PPC Potpourri | May 16, 2018
This week’s PPCChat session was hosted by Robert Brady and the discussion was about various topics such as Amazon advertising, the new AdWords interface, automation and more.
Key Highlights From Merkle Q1, 2018 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 1, 2018 last month. We elaborate some of the key findings from the report in this post.
Weekly PPC News – New Importing Features in Bing Ads, AdWords Switching to New UI and more
Learn about the new features added in Bing Ads Automated Imports feature, the new AI driven announcement made in AdWords, using LinkedIn Video ads to uplift your content marketing strategy, about Google deactivating AdWords with no recent ad spend and more in this week’s PPC News recap.
How to Assign Negative Keyword List in the New AdWords UI?
Negative Keyword List is an easy way to assign negative keywords to your campaign. In this post we take you through the steps to apply the list in the new AdWords interface.
