With location targeting marketers can focus their ads towards audience their business wishes to cater. Further, they can track the performance of their ads in the locations targeted by reviewing the Geographic and User Location Reports.
Posts Categorized: Google Ads Tips
Are curse words negative keywords?
As a PPCer, you would have pre-decided on some negative keywords that you would want to assign to your campaign. Part of such irrelevant terms are the ‘curse words’ or swear words. Marketers do not want to in any way show their ads for such words. But are all search terms with the cuss words really irrelevant?… Read more »
6 Google Ads Campaign Settings That Can Save Your Ad Spend
Campaign settings are a great way to determine how your ad will perform. But these settings are by default set by Google Ads which may not work for your business. A PPCer might knowingly or unknowingly overlook them assuming the settings to be effective as it is. That is definitely not the approach to follow…. Read more »
How To Identify Negative Keywords Through Search Terms Report in AdWords?
Negative keywords is one of the best ways to cut down on AdWords spend. To ensure that the same is sustained, negative keywords need to be expanded and reviewed occasionally. One of the ways to identify negative keywords is through AdWords Search Term Report. Instead of grilling yourself in doing mental keyword research you can… Read more »
Taking Google Shopping to The Next Level By Martin Roettgerding
At Marketing Festival, last year, Martin Roettgerding Head SEM at Bloofusion, discussed about Google Shopping Campaigns and how to go about creating an effective bid strategy.