Broad Match led campaigns fair well than its counterpart Broad Match Modifier, debates Jon Mette. He shares data that reveals how Broad match brings 85% more conversions than Broad Match Modifier.
Posts Categorized: Google Ads Tips
How to Know Which Landing Page Is Performing Well in Adwords
It is always very important to know that how people are interacting with the landing page that you are showing to them. Landing pages play a vital role in making customer aware about your services and ultimately getting them converted.
SMX Advanced 2015 – Presentations on PPC
From the SMX Advanced 2015, here are the links to presentations on paid search marketing:
For 36 hours, AdWords conversion data was incorrect in reports and APIs
On Sunday morning (or Saturday late night in US), we received an email from Google AdWords, about an error in reported conversion values. The AdWords users who use AdWords Scripts, automated reports or the AdWords APIs, are affected by this error.
Google Adwords Performace Summit – Announcing new mobile ad innovations
During the Google Adwords Performance Summit, Jerry Dischler, VP Product Management at Google explained how mobile has become a major medium for marketers to reach out to their audience. As a result of the extensive searches taking place in mobile, Google introduced new product innovations in mobile ads during this event.
