PPCChat | Facebook and Instagram Video Ads | 13 Nov, 2018

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This week’s PPCChat session was hosted by Akvile DeFazio. PPC experts discussed about facing challenges while using Facebook and Instagram video ads, feedback on Facebook’s Video Creation Kit, using shorter vs longer duration video ads and more.

PPCChat | PPC Efficiency | Oct 30, 2018

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This week’s PPCChat session was hosted by Robert Brady. PPC experts discussed about what PPC efficiency means to them, channels helping them improve their efficiency, how they track it, what tools they use to improve efficiency and more.

PPCChat | Attribution | Oct 23, 2018

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This week’s PPCChat session was hosted by Elevated Marketing. PPC experts discussed about attribution, how they used this metric, which attribution model they prefer in Paid Media, multi-channel attribution challenges, how it affects budgeting and more.