This month’s PPC roundup covers the updates that actually matter, including platform changes and automation tweaks, as well as noticeable shifts in performance. Here’s a quick snapshot of what advertisers should know and how these changes could shape the campaign performance.
Posts Categorized: PPC Roundup
The Evolution of PPC in 2025: A Complete Recap
2025 marked a pivotal year for pay-per-click advertising. Search results evolved with AI-powered overviews, and ad platforms leaned heavily into automation. From smarter bidding to measurement challenges, PPC in 2025 became more dynamic and more strategic. This recap looks back at the most important changes that shaped PPC in 2025.
Monthly Roundup | Top PPC News | November 2025
Your November 2025 PPC Roundup is here. November saw significant developments across major platforms, including Google Ads and Microsoft Advertising. We’ve compiled a summary of the most important updates to help you maintain a competitive edge in your campaigns.
Monthly Roundup | Top PPC News | October 2025
Stay informed with this month’s PPC trends and updates. From important platform shifts to emerging strategies, we’ve gathered the essential insights and takeaways you need to elevate your ad performance.
Quarterly Roundup | Top PPC News | Q3 2025
In Q3 2025, AI-driven automation took center stage in PPC, with platforms giving advertisers more power to optimize. Ad platforms are rolling out smarter automation, better audience insights, and tools that help advertisers spend smarter. Here’s a quick roundup of what has changed.
