Welcome to this month’s PPC News edition! tROAS bidding to optimize business towards revenue, how Twitter and Google are preparing users for Apple’s App Tracking Transparency (ATT) policies, Expansion of Pinterest ads into Brazil, organized bid strategies for Search campaigns, and more.
Posts Categorized: PPC Roundup
Quarterly Roundup | Top PPC Post | Q1 2021
In the first quarter of 2021, a lot of new features have rolled out by major PPC platforms to help advertisers to reach to the right customer and grow their business. Here is a quick recap of all the major announcements & updates.
Monthly Roundup | Top PPC News | February 2021
Welcome to the PPC News edition. Here is a quick recap of what was trending in the month of February! Google has made RSA the default ad type for search campaigns, Changes to Phrase Match and Broad Match Modifier, Improve your bidding practice with enhanced manual bidding, N-gram methodology in Karooya’s Negative Keywords Tool and,… Read more »
Monthly Roundup | Top PPC News | January 2021
Missed out on the important announcements & updates from major PPC platforms? Here is a quick recap of what was trending in the month of January. Google’s data exclusions to prevent smart bidding from technical issues, Filter Link Extension to quickly navigate to key products and offerings, Building a privacy-first future, and more.
Top Announcements From Microsoft & Amazon Advertising In 2020
Throughout the year 2020, Microsoft and Amazon advertising have worked hard to improve their platforms with new features and updates to give an enhanced experience to his customers. We have collected some of the important updates from these platforms and put them in writing in this blog post.
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